Department Marketing and E-Business

Teaching
Department Marketing and E-Business

Bachelor Theses


BACHELOR COURSES

Type WiTe 23/24 SuTe 24 WiTe 24/25 SuTe 25 WiTe 25/26
Chair of Marketing and Consumer Behavior
Introduction to Market Research
L ✓
Introduction to Market Research L ✓
International Marketing
L ✓ ✓ ✓
International Marketing L ✓ ✓ ✓
Consumer Behavior
L ✓ ✓
Consumer Behavior L ✓ ✓
Selected Questions in Consumer Research
S ✓ ✓ ✓
Selected Questions in Consumer Research S ✓ ✓ ✓
Working Scientifically
Ex ✓ ✓ ✓
Working Scientifically Ex ✓ ✓ ✓
Chair of Marketing and Innovation Management
Marketing Performance Management
L ✓ ✓ ✓
Marketing Performance Management L ✓ ✓ ✓
Recent Developments in Innovation Management
S ✓ ✓
Recent Developments in Innovation Management S ✓ ✓
Analytical-conceptual work in Marketing
Ex ✓ ✓ ✓
Analytical-conceptual work in Marketing Ex ✓ ✓ ✓
Chair of Marketing and Retail Management
Marketing
L
Ex		 ✓ ✓ ✓ ✓ ✓
Marketing L
Ex		 ✓ ✓ ✓ ✓ ✓
Retail Management
L
Ex		 ✓ ✓ ✓
Retail Management L
Ex		 ✓ ✓ ✓
Supply Chain Management
L
Ex		 ✓ ✓
Supply Chain Management L
Ex		 ✓ ✓
Selected Problems in Retailing
S ✓ ✓
Selected Problems in Retailing S ✓ ✓
Location and Property Development in Retailing
S ✓ ✓ ✓
Location and Property Development in Retailing S ✓ ✓ ✓
Chair of Interorganizational Information Systems
Electronic Commerce
L
Ex		 ✓ ✓ ✓
Electronic Commerce L
Ex		 ✓ ✓ ✓
Selected Issues in Digitalization
S ✓ ✓ ✓
Selected Issues in Digitalization S ✓ ✓ ✓

MASTER COURSES

Type WiTe 23/24 SuTe 24 WiTe 24/25 SuTe 25 WiTe 25/26
Joint offered courses (several chairs)
Market Research I
L

Ex		 ✓
✓
Market Research I L

Ex		 ✓
✓
Market Research II
L
Ex
Market Research II L
Ex
Marketing Research (NEW)
L
Ex		 ✓ ✓
Marketing Research (NEW) L
Ex		 ✓ ✓
Advanced Research Methods (NEW)
L
Ex		 ✓ ✓
Advanced Research Methods (NEW) L
Ex		 ✓ ✓
Synergy Module: Innovative Business Models in Marketing and E-Business
L
CS		 ✓
Synergy Module: Innovative Business Models in Marketing and E-Business L
CS		 ✓
Research Project (WiTe)
PS ✓ ✓ ✓
Research Project (WiTe) PS ✓ ✓ ✓
Research Project (SuTe)
PS ✓ ✓
Research Project (SuTe) PS ✓ ✓
Reseach Project (NEW)
S ✓ ✓
Reseach Project (NEW) S ✓ ✓
Chair of Marketing and Consumer Behavior
Pricing Strategy
L

Ex		 ✓ ✓ ✓
Pricing Strategy L

Ex		 ✓ ✓ ✓
Discrete Choice Modeling
L
EX		 ✓
Discrete Choice Modeling L
EX		 ✓
Current research approaches in Marketing
S ✓ ✓
Current research approaches in Marketing S ✓ ✓
Chair of Marketing und Innovation Management
Innovation Management
L ✓ ✓
Innovation Management L ✓ ✓
Strategic Marketing
L
Ex		 ✓
Strategic Marketing L
Ex		 ✓
Digital Marketing
L ✓ ✓
Digital Marketing L ✓ ✓
Current issues in Innovation Management
S ✓ ✓ ✓
Current issues in Innovation Management S ✓ ✓ ✓
Analytical-conceptual work in Marketing
Ex ✓ ✓ ✓
Analytical-conceptual work in Marketing Ex ✓ ✓ ✓
Chair of Marketing und Retail Management
Marketing Channel Strategy
L ✓ ✓
Marketing Channel Strategy L ✓ ✓
Marketing- und Wettbewerbsstrategien in Industrie und Handel
S ✓ ✓
Marketing- und Wettbewerbsstrategien in Industrie und Handel S ✓ ✓
Current Developments in Retail Science
S ✓ ✓ ✓
Current Developments in Retail Science S ✓ ✓ ✓
Chair of Application System and E-Business
Integrated Application Systems
L ✓ ✓
Integrated Application Systems L ✓ ✓
Modeling and System Development
L ✓
Modeling and System Development L ✓
Chair of Information Management
Information Management
L
Ex		 ✓ ✓ ✓ ✓ ✓
Information Management L
Ex		 ✓ ✓ ✓ ✓ ✓
Change & Run IT
L
✓
✓
Change & Run IT L
✓
✓
Machine Intelligence: Concepts and Applications
L ✓ ✓
Machine Intelligence: Concepts and Applications L ✓ ✓
Chair of Interorganizational Information Systems
Digital Platforms
L
Ex		 ✓ ✓ ✓
Digital Platforms L
Ex		 ✓ ✓ ✓
Digital Strategy and Interorganizational Information Systems
L
Ex		 ✓ ✓
Digital Strategy and Interorganizational Information Systems L
Ex		 ✓ ✓
Information Systems Research
S ✓ ✓
Information Systems Research S ✓ ✓
🟢 in presence
will be offered as a recording in StudIP
synchronous (Livestreaming)
*L = Lecture *Ex = Exercise *S = Seminar *PS = Project Seminar *CS = Case Study