Digital Platforms (M.Sc.)
| Type of course | Lecture and exercise |
| Term | Every winter term |
| Credits | 6 ECTS |
| Module | M.WIWI-WIN.0033 |
| Courses of study | Master of Science in Business Information Systems (Compulsory Area, Optional Compulsory Phase) Master of Science in Marketing and E-Business (Optional Compulsory Phase - E-Business, Elective Area) Master of Science in Management ("Unternehmensführung", Specifications Information Management and Production & Logistics) Master of Science in Global Business (Optional Compulsory Phase, Elective Area) Others upon request |
| Course language | English |
| Examination | Written exam (100%) |
| Lecturer | Prof. Dr. Manuel Trenz |
Course content
Digital platforms are becoming increasingly important. Two-sided markets complement, extend, and replace traditional modes of transacting in many domains. Examples include B2B and B2C e-commerce platforms, platforms for interorganizational integration, resale- and auction platforms, crowd work, delivery services as well as P2P services such as short-term accommodation sharing and ride sharing markets. Importantly, the platform principle bears several particularities which will be examined in this course. Central to the design and operation of digital platforms and associated business models is the existence of network effects, different user types und motives, and the paramount importance of reputation systems and management. Case studies and guest lectures complement the course.
Topics covered in this course include:
- The economics of platforms and multi-sided markets
- Platform business models
- User motives and types
- User representations on digital platforms
- Pricing strategies for and on digital platforms
- Trust and reputation systems
Further information can be found in eCampus.