Marketing and Competition Strategies: Competition and Market Power in Food Retailing
The seminar focuses on the analysis of competition in the sales and procurement markets of the food retail sector. The seminar will discuss selected characteristics of market structures, market behaviour and market outcomes. The background to this is the ongoing structural change in the food retail sector, which has been posing major strategic challenges to the industry for some time, for example as a result of corporate concentration or the development of retail brands. This affects both branded and private label manufacturers.
Target group:
Master students (especially Marketing and E-Business, Global Business).
Learning aim:
The seminar is designed to enable participants to analyse the distribution of power between two economic levels as a framework for the development of industry strategies and to recognise the consequences for the strategic room for manoeuvre on the supplier side. Participants will be systematically introduced to the topic in an introductory session and two in-depth sessions.
Requirements/assessment/credits::
Participants will write a dissertation (due mid-September 2023). In the last session there will be an opportunity to present and discuss the topics in a short presentation. 6 CP. Attendance at all four sessions is compulsory.
Schedule
- Meeting start and theme presentation:
19.04.2024, 03.05.2024, 24.05.2024, 05.07.2024
Basics Literature
Lademann, R./Kleczka, M. Marktbeherrschung im Lebensmitteleinzelhandel? Eine wettbewerbsökonomische Analyse der Handelsentwicklung und ihrer Folgen für Lieferanten und Verbraucher, Frankfurt 2023.
Online registration:
The number of participants is limited to 20 students. Please register via the Online Application Form until 31.03.2024 an.
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