P Compulsory Course
WP Compulsory Elective Course
W Elective Course
in English
L Lecture
E Exercise
SEM Seminar
PS Project Studies
digital only
Contact:
Chair of Marketing and Retail Management
Prof. Dr. Waldemar Toporowski
Platz der Göttinger Sieben 3
(Oeconomicum)
First Floor, Room 1.215
37073 Göttingen
Phone +49 (0)551 / 39-24447
Fax +49 (0)551 / 39-24446
handel1[at]uni-goettingen.de
handel.uni-goettingen.de
Site Map
Bachelor modules
| Name | Contact | Type | Term | ECTS | Info | ||||
|---|---|---|---|---|---|---|---|---|---|
| SS'24 | WS'24 | SS'25 | WS'25 | SS'26 | |||||
| P Marketing Lecture | Toporowski | VL | 6 | ||||||
| P Marketing Tutorial | Toporowski | UE | - | ||||||
| WP Retail Management | Toporowski | VL UE | 6 | ||||||
| WP Supply Chain Management | Toporowski | VL UE | 6 | ||||||
| WP Seminar: Selected Problems in Retailing | Toporowski | SEM | 6 | ||||||
| WP Seminar Location policy as a competitive instrument | Lademann | SEM | 6 | ||||||
Master modules
| Name | Contact | Type | Term | ECTS | Info | ||||
|---|---|---|---|---|---|---|---|---|---|
| SS'24 | WS'24 | SS'25 | WS'25 | SS'26 | |||||
| W Marketing Channel Strategy | Toporowski | VL | 6 | ||||||
| WP Market Research I (only digital) | Toporowski* | VL UE | 6 | ||||||
| WP Market Research II (only digital) | Toporowski* | VL UE | 6 | ||||||
| WP Marketing Research | Toporowski* | VL UE | 6 | ||||||
| WP Advanced Research Methods | see link | VL UE | > | 6 | |||||
| WP Synergy module: Innovative business models in e-business | Toporowski | VL | <6 | ||||||
| WP Seminar Marketing and Competition Strategies | Lademann | SEM | 6 | ||||||
| WP Seminar Retail Science | Toporowski | SEM | 6 | ||||||
| WP Research Project (winter term) | see link | PS | 18 | ||||||
| WP Research Project (summer term) | see link | PS | 18 | ||||||
| WP Research Project (new) | see link | PS | 18 | ||||||
| WP Seminar: Managing New Realities: XR & Metaverse | Rauschnabel | SEM | 6 | ||||||
Last update: 13.12.2022
*: more than one lecturer are responsible here