PROFESSOR HAUKE WETZEL
Short CV
AWARDS
MA, USA, 2010
REFEREED JOURNAL ARTICLES
Handle with care! Service contract termination as a service delivery task, in: European Journal of Marketing, Vol. 56, p. 3169 - 3196, 2022 (with Ch. Haenel, A. C. Hess) Impact Factor: 5.5
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand, in: Journal of Marketing Research, Vol. 59, No. 4, p. 797 - 820, 2022 (with C. Eckert, H. J. van Heerde, S. Hattula) Impact Factor: 5.1
The perils of service divestment initiatives: When and why customers seek revenge and how it can be attenuated, in: Journal of Service Research, Vol. 22, No. 3, p. 301-322, 2019 (with M. Hammerschmidt, Ch. Hänel) Impact Factor: 6.0382
Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media, in: European Journal of Marketing, Vol. 53, No. 9, p. 1808-1832, 2019 (with W. Weiger, M. Hammerschmidt) Impact Factor: 5.5
Don't You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement, in: Journal of the Association for Consumer Research, Vol. 3, No. 3, p. 364-378, 2018 (with M. Hammerschmidt, W. Weiger)
Building and leveraging sports brands: Evidence from 50 years of German professional soccer, in: Journal of the Academy of Marketing Science, Vol. 46, No. 4, p. 591-611, 2018 (with M. Hammerschmidt, S. Hattula, H. J. van Heerde) Impact Factor: 5.89
The Burden of Rank: The Impact of Preferred Supplier Status on Buyer Excessive Requests, in: Industrial Marketing Management, Vol. 71, No. 5, p. 19-26, 2018 (with M. Hammerschmidt, T. Arnold) Impact Factor: 3.17
Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI, in: Journal of the Academy of Marketing Science, Vol. 45, No. 5, p. 677-697, 2017 (with M. Hammerschmidt, I. Lenz) Impact Factor: 3.744
Leveraging Marketer-Generated Appeals in Online Brand Communities: An Individual User-Level Analysis, in: Journal of Service Management, Vol. 28, No. 1, p. 133-156, 2017 (with W. Weiger, M. Hammerschmidt) Impact Factor: 2.233
Kundenstatus im Vertrieb: Dos and Don'ts, in: Marketing Review St. Gallen, 32. Jg., Nr. 6, S. 80-87, 2015 (with M. Hammerschmidt, S. Klein)
Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization, in: Journal of Marketing, Vol. 78, No. 2, p. 1-19, 2014 (with M. Hammerschmidt, A. R. Zablah) Impact Factor: 3.368 - Lead Article -
REFEREED CONFERENCE PROCEEDINGS
BOOKS
BOOK CHAPTERS
WORKING PAPERS
Contact
Dr. Hauke Wetzel
Professor of Marketing
University of New South Wales (UNSW)
School of Marketing
Sydney, Australia
UNSW Business School
E-Mail: h.wetzel@unsw.edu.au
Since 2024
Professor of Marketing, UNSW, Sydney, Australia
2019 - 2023
Associate Professor of Marketing, UNSW, Sydney, Australia
2018
Visiting Researcher, Goethe University, Frankfurt/Main
2018
Habilitation in Business Administration, Georg-August-University Göttingen
2017 - 2019
Associate Professor of Marketing, Massey University, Auckland, New Zealand
2016
Visiting Researcher, University of Maryland, College Park, USA
2015
Visiting Researcher, Massey University, Auckland, New Zealand
2012 - 2017
Assistant Professor of Marketing, Georg-August-University Göttingen
2011
Doctorate in Marketing (Dr. rer. pol.), University of Mannheim
2010
Visiting Researcher, Oklahoma State University, Stillwater, USA
2008 - 2011
Research Associate, Chair of Business Administration and Marketing, University of Mannheim
2001 - 2008
Studies of Business Administration, University of Mannheim
2005
Study abroad, Auckland University of Technology, Auckland, New Zealand