We help in shaping the future of marketing: Are you looking for a flexible degree that aligns with your interests or a broad education in business administration? Our Master in Management with "Flexi-Focus" is just right for you! Please do not hesitate to contact us. Chair of Marketing and Innovation Management Office hours: By appointment
CHAIR OF MARKETING AND INNOVATION MANAGEMENT
How can we utilize new technological knowledge to develop innovative products and services that meet the demands of markets and society?
And how does marketing change when companies no longer (only) operate in physical but virtual realities?
What is the role of marketing in a world where customers increasingly interact with chatbots or avatars instead of humans?
Through our teaching we enable students to answer such questions. With our research we support managers in making decisions for sustainable business practices and responsible innovations.
Get to know our team and learn more about courses, theses, projects and much more.
NEWS
On air! Guests of the podcast “Chatbots and AI” – Part 2
On air! Guests of the podcast “Chatbots and AI” – Part 1
Successful Practice Project with HOLZRICHTER Berlin
Transforming people and processes for a better world - European Operations Management Association 2024
Discover the future of marketing
Do you have any questions?
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Secretary's Office in Room 1.206
37073 Göttingen
Tel. +49 551 39-26546
Fax +49 551 39-26547
innovationsmanagement@wiwi.uni-goettingen.de
22.08.24
Part 2 of the podcast episode with Dr. Nika Meyer and Melanie Schwede is now online! In this episode, we discuss with Thomas Bahn whether chatbots should be humanized and how they can best handle mistakes. Tune in now!
15.08.24
Our colleagues Melanie Schwede and Dr. Nika Meyer were guests on the podcast "Chatbots and AI" by the company assono, where they discussed the topic "How chatbots can increase customers' purchase intentions" with Thomas Bahn.
03.07.24
We are pleased to announce the successful completion of the practice project in collaboration with HOLZRICHTER Berlin.
29.06.-04.07.2024
Katharina Berendes at the eurOMA 2024 in Barcelona.
Watch video