Here you can find an overview of the courses offered by the Chair of Marketing and Innovation Management, as well as information on topics and the allocation procedures for theses. Are you unsure whether a course is right for your goals? Chair for Marketing and Innovation Management Office hours: By appointment
TEACHING
COURSE OFFERINGS
Module
BBachelor Module
MMaster Module
Type
VLLecture
EXExercise
SEMSeminar
PSProject Seminar
CSCase Study
Term
takes place
is recorded
Module
Type
Term
ECTS
WiTe'24/25
SuTe'25
WiTe'25/26
SuTe'26
WiTe'26/27
SuTe'27
B
Recent Developments in Innovation Management
SEM
6
B
Marketing Performance Management
VL
6
B
Analytical-Conceptual Work in Marketing
EX
0
M
Innovation Management
VL
6
M
Strategic Marketing
VL
EX
6
M
Market Research I (digital)
VL
EX
6
M
Market Research II (digital)
VL
EX
6
M
Advanced Research Methods (NEU)
VL
EX
6
M
Digital Marketing
VL
EX
tba
tba
tba
6
M
Synergy Module (discontinued)
VL
CS
6
M
Research Project (WiTe) (discontinued)
PS
18
M
Research Project (SuTe) (discontinued)
PS
18
M
Current Issues in Innovation Management
SEM
6
M
Practice Project (NEW)
SEM
12
M
Research Project (NEW)
SEM
12
M
Analytical-Conceptual Work in Marketing
EX
0
FINAL THESES
Possible Subjects for Theses
Application Procedure for Bachelor’s Theses
Application Procedure for Master’s Theses
Bachelor's Thesis Application
Master's Thesis Application
GUIDELINES AND TIPS FOR ACADEMIC WRITING
Guidelines for the Layout of Academic Papers
Checklist for Academic Writing
Tips for a Successful Presentation
Template for the Exposé
Template for the Seminar and Final Thesis
Basic Rules for Formulating Academic Texts
Do you have any questions?
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Secretary's Office in Room 1.206
37073 Göttingen
Tel. 0551 39-26546
Fax 0551 39-26547
innovationsmanagement@wiwi.uni-goettingen.de
Legend