PUBLICATIONS BY MELANIE SCHWEDE
REFEREED JOURNAL ARTICLES
REFEREED CONFERENCE PROCEEDINGS
Contact
Melanie Schwede, M.Sc.
Chair of Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-University Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Room 1.201
37073 Göttingen
Phone: +49 551 39-28303
melanie.schwede@uni-goettingen.de