Chair of Marketing and Innovation Management










RESEARCH AND SPIRITUALITY IN THE MOUNTAIN MONASTERY: GERMAN MARKETING CHAIRS MEET IN SAUERLAND



Selfie of a large group of 18 people, consisting of nine women and nine men, all smiling at the camera. They are standing close together. In the background, a clear blue sky with a few clouds can be seen.
The Marketing Chairs of the Universities of Münster, Hannover, Karlsruhe, and Göttingen met for a joint research retreat at the Bergkloster Bestwig in Sauerland after a four-year COVID hiatus. The doctoral students discussed their current research projects, searching for ways to tackle new and long-lasting challenges and to prepare them for publication in high-ranking journals. There was also plenty of room for informal exchanges in a cozy atmosphere or during a tour of the monastery with Sister Ignatia.