Chair of Marketing and Innovation Management









LEAH LENNIG






Academic Career






  • Since 2022

    Research Associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen



  • 2021

    M.Sc. in Economics, Georg-August-University of Göttingen



  • 2019

    B.Sc. in Economics, Goethe-University Frankfurt am Main



  • 2017

    Study abroad, University of Wroclaw, Breslau, Poland















PRACTICAL EXPERIENCE




  • Junior Digital Media, Dentsu Germany, Frankfurt am Main

  • Student assistant, Chair of Digital Marketing and the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen

  • Various study-accompanying internships in the fields of marketing and HR



AWARDS




  • Best Paper Award in the track "Metaverse" at the AIRSI 2023 - The Metaverse Conference, virtual conference



REVIEW ACTIVITIES




  • International Conference on Information Systems (ICIS)

  • European Conference on Information Systems (ECIS)



RESEARCH TOPICS FOR SUPERVISION OF THESES




  • Meetings in the Metaverse

  • Avatar Embodiment in the Metaverse












Portrait photo of Leah Lennig. She is wearing a white shirt and a black blazer.


Quicklinks





Contact



Leah Lennig M.Sc.

Chair of Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-University of Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Room 1.203

37073 Göttingen


Phone: +49 551 39-26548
leah.lennig@uni-goettingen.de
Consultation