Chair of Marketing and Retail Management

List of publications


[Doctoral thesis]
[Articles in Scientific Journals (Double Blind Review)]
[Presentations]
[Articles in Conference Proceedings]
[Articles in Books]



Doctoral Thesis:




Articles in Scientific Journals (Double Blind Review):

  • Beeck, I./Toporowski, W. (2017). When location and content matter: effects of mobile messages on intention to redeem. International Journal of Retail & Distribution Management, 45, 826-843.


    • Presentations:

    • "Great Expectations for Shopping Centre App Usage – A Qualitative Approach", CERR (2018), Colloquium on European Research in Retailing, Guildford, UK, 13.07.2018.
    • “Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention”, 19th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Irland, 04. - 06.07.2017. presented with V. Hasanzade
    • "Understanding Perceived Values and Behavioral Effects of Mobile Apps", 45th AMS Annual Conference (2017), Academy of Marketing Science, San Diego, California, USA, 26.05.2017.
    • "How risky are mobile beacon messages for bricks-and-mortar retailers?", CERR (2016), Colloquium on European Research in Retailing, Toulouse, France, 2.6.2016.
    • "Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers", 44th AMS Annual Conference (2016), Academy of Marketing Science, Orlando, Florida, USA, 19.05.2016.
    • "Gamification in Mobile Retail Applications - Influence of Emotional and Social Values on Loyalty", 22nd Recent Advances in Retailing & Services Science Conference (2015), European Institute of Retailing and Services Studies (EIRASS), Montréal, Canada, 28.07.2015.




    Articles in Conference Proceedings:

    • Hasanzade, V./Beeck, I./Toporowski, W. (2019): There’s an app for that! – How digitally provided information about regional products affect consumers’ retailer perception and purchasing. In European Marketing Academy (EMAC), Hamburg, Germany, May 28-31. [VHB: D]
    • Beeck, I./Jahn, S./Toporowski, W. (2018): For Myself or Others? How App Service Design Affects Physical Retail Experience. In Proceedings of the 39th International Conference on Information Systems (ICIS), San Francisco. [VHB: A]
    • Beeck, I./Toporowski, W. (2018): Great Expectations for Shopping Centre App Usage – A Qualitative Approach. In Teller, C./Brusset, X./ Kotzab, H. (eds.): Proceedings of the Colloquium on European Research in Retailing (CERR) 2018, University of Surrey, Guildford, UK. ISBN: 978-1-84469-034-3.
    • Hasanzade, V./Beeck, I./Toporowski, W. (2017): Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention. In Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, p. 3.
    • Hackeradt, I./Toporowski, W. (2017): Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract. In Academy of Marketing Science (ed.): Proceedings of the 45th AMS Annual Conference, San Diego, California, USA.
    • Hackeradt, I./Toporowski, W. (2016): How risky are mobile beacon messages for bricks-and-mortar retailers? In Brusset, X./ Kotzab, H./ Teller, C., Toulouse (eds.): Colloquium on European Retail Research, Book of Abstracts (CERR 2016), Toulouse Business School, ISBN 978-2-9549997-1-5.
    • Hackeradt, I./Toporowski, W. (2016): Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers. In Academy of Marketing Science (ed.): Proceedings of the 44th AMS Annual Conference, Orlando, Florida.
    • Hackeradt, I./Toporowski, W. (2015): Gamification in Mobile Retail Applications - Influence of Emotional and Social Values on Loyalty. In Rasouli, S./Timmermans, H. (ed.): Recent Advances in: Retailing and Services Science, Proceedings of the 22nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Montreal, Kanada, p. 32.




    Articles in Books

    • Beeck, I./Kriegesmann, H./Toporowski, W. (2019): Wirkung von mobilen Apps im Lebensmitteleinzelhandel auf die Kundenloyalität. In Roth et al., Perspektiven des Dienstleistungsmanagements, Springer Gabler, Wiesbaden.




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