Chair of Marketing and Retail Management

Personal details

Between 2006 and 2010 Ines Beeck (née Hackeradt) absolved her bachelor`s degree in business information systems focusing on application-oriented business information systems at the University of Applied Sciences and Arts in Hannover. During her years of study she spent one semester abroad at the Southern Illinois University in Edwardsville, USA.

She absolved her master`s degree in marketing and channel management at the Georg-August-University Göttingen where she obtained the academic degree "Master of Science" in 2012. Her master thesis focused on how content virality is evolved in social media.

With regard to her work experience, she collected practical experience during her apprenticeship at the Volkswagen Financial Service AG. Furthermore, she worked both before and during her studies as a software engineer in the customer relationship management department of the VWFS AG.

Between 2014 and 2019 Ines Beeck was employed as a research assistant at the Chair of Marketing and Retail Management. Her focus on research contains


  • Value-in-Use of Mobile Applications
  • Effects of Branded/Retailer Apps on Retail Experience
  • Target Groups of Mobile Communication in Retailing