DR. CHRISTINA HÄNEL
SHORT CV
2018
Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen
2013 - 2018
External PhD Candidate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
2004 - 2011
Studies of the Economic Sciences, University of Mannheim
2006
Study abroad, Bordeaux Business School, Bordeaux, France
2003 - 2004
Study visit, Gordonstoun School, Elgin, Scotland
2001
Study visit, Reno High School, Reno, USA
PRACTICAL EXPERIENCE
- Member of the Management Board since company foundation (SIBACARE GmbH & Co. KG, Heidelberg)
- Internship in Marketing Intelligence (TRUMPF Werkzeugmaschinen GmbH & Co. KG, Ditzingen)
- Participation in the development program of the Asia Research Centre at the University of St. Gallen (Social Enterprise for Economic Development, Bandung, Indonesia)
- Project: Empirical analysis of the impact of a new product and advertising campaign (applying SPSS) (Roche Diagnostics, Mannheim)
- Project for the German Air Traffic Control (applying System Dynamics) (European Center for Aviation Development, Darmstadt)
- Internship in Lean Management Consulting (Daimler Chrysler AG, Germersheim)
- Internship in Strategic Marketing (Leroy Somer Emerson Industrial Automation, Angoulême, France)
- Voluntary work (Human Development Foundation, Bangkok, Thailand)
- Internship as Management Assistant (HM Systemberatung und Finanzkonzepte, Neckargemünd)
REFEREED JOURNAL ARTICLES
- Handle with care! Service contract termination as a service delivery task, in: European Journal of Marketing, Vol. 56, p. 3169 - 3196, 2022 (with H. Wetzel, A. C. Hess) Impact Factor: 5.5
- The perils of service divestment initiatives: When and why customers seek revenge and how it can be attenuated, Journal of Service Research, Vol. 22 (3), pp. 301-322, 2019 (with M. Hammerschmidt, H. Wetzel) Impact Factor: 6.0382
REFEREED CONFERENCE PROCEEDINGS
- A Painful Break or a Never Ending Agony? The Effects of Service Contract Divestment Approaches on Customer Revenge, AMA Summer Marketing Academic Conference Proceedings, Atlanta, USA, 2016 (with M. Hammerschmidt, H. Wetzel)
Contact
Dr. Christina Hänel
Executive Management
SIBACARE GmbH & Co. KG
Mannheim
E-Mail: c.haenel@sibacare.de