Chair of Marketing and Innovation Management

Prof. Dr. Welf Weiger

  • Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content, 24th Recent Advances in Retailing and Consumer Science Conference (EIRASS) 2017, Vancouver, BC, Canada, 27.06.2017.
  • Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media, Consumer Response to the Evolving Retailing Landscape Conference, Philadelphia, PA, USA, 22.06.2017.
  • Purchase Consequences of User Engagement in Social Media, ISMS Marketing Science Conference 2017, Los Angeles, CA, USA, 08.06.2017.
  • Behavioral Engagement in Social Media: Measurement, Drivers and Impact on Purchase Behavior, INFORMS Annual Meeting 2016, Nashville, TN, USA, 14.11.2016.
  • Understanding Behavioral Engagement in Social Media: Measurement, Antecedents and Purchase Consequences, 2. Passauer Digital-Marketing-Konferenz, Passau, GER, 11.03.2016.
  • Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity, AMA Winter Educators Conference 2016, Las Vegas, NV, USA, 26.02.2016.
  • The Rules of Regulation: Shaping User Engagement through Marketer-Generated Content, Thought Leaders in Customer Engagement and Customer Relationship Management Conference, Paris, France, 04.06.2015.
  • The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation, 42nd EMAC Conference, Special Interest Group on Online Opinion Dynamics, Istanbul, Turkey, 07.06.2013.
  • Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation, AMA Winter Educators Conference 2013, Las Vegas, NV, USA, 16.02.2013.
  • Digitale Mundpropaganda in sozialen Medien, Vortragsreihe des Marketing-Club Göttingen e.V., Göttingen, GER, 20.11.2012.
  • Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels?, AMA Summer Educators Conference 2012, Chicago, IL, USA, 19.08.2012.
  • Are We All Brand Managers? Understanding The Facets And Drivers Of Brand Democratization, 41st EMAC Conference, Lissabon, Portugal, 24.05.2012.