PRESENTATIONS BY DR. MAIK HAMMERSCHMIDT
PRESENTATIONS
Contact
Dr. Maik Hammerschmidt
Professor of Marketing
Chair in Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-University Göttingen
Platz der Göttinger Sieben 3
37073 Göttingen
Tel. 0551 39-26546
maik.hammerschmidt@wiwi.uni-goettingen.de
2023
Marketing-empowered sustainability management, 6th International Conference on Entrepreneurship for Sustainability & Impact, Doha, Qatar, 18.10.2023
2022
Efficiency vs. Resilience, Retail Logistics & Innovation Workshop, Göttingen, 01.12.2022
2022
Smart Retail and AI-based Customer Communication, Smart Retail Summit, Göttingen, 29.11.2022
2022
Financial performance implications of marketing-centered CSR approaches, The German University in Cairo, Cairo, Egypt, 31.07.2022
2022
Data- and AI-based Marketing: From black box to responsible Customer Engagement, Responsible Innovation Summit, Göttingen, 30.06.2022
2022
Deploying AI Agents to Empower Vulnerable Consumers, La Londe Service Conference, Hyeres, France, 09.06.2022
2021
Achieving Stable Behavior Changes Through Nudging, Workshop on Rethinking Development, Göttingen, 31.03.2021
2019
How Gamified Service Technologies Affect Firm Performance and User Wellbeing, Gamification Research Network (GARNET) Workshop, Tampere University, Tampere, Finland, 14.10.2019
2019
Socially Responsible Marketing and Firm Performance, American Marketing Association Global Marketing Conference, Buenos Aires, Argentina, 22.05.2019
2018
Does Customer Engagement Matter?, Vodafone GmbH, Düsseldorf, 23.11.2018
2018
Success Factors of Social Media Content Marketing: The Role of Consumptive and Productive Engagement, Esome Advertising, Hamburg, 28.08.2018
2018
Signals From the Echoverse: The Informational Value of Brand Buzz Dispersion, Social Media Marketing Workshop, University of Münster, Münster, 16.06.2018
2018
Why social engagement pays off, Keynote Speech and Panel Discussion, Roadmap to the Future Congress, University of Göttingen, Göttingen, 16.04.2018
2017
Research and publication strategy: Things I wish I had known before, Keynote speaker and panelist, Research camp of the German Academic Association for Business Research, Göttingen, 02.11.2017
2017
Why social engagement is clever, Keynote speaker, Science and Knowledge Center (Forum Wissen), Göttingen, 22.10.2017
2016
Behavioral engagement in social media: Measurement, drivers and impact on purchase behavior, INFORMS Annual Meeting 2016, Nashville, USA, 14.11.2016
2015
The rules of regulation: Shaping user engagement through marketer-generated content, Thought Leaders in Customer Engagement and Customer Relationship Management Conference, HEC Paris, Paris, France, 04.06.2015
2014
Purchase Boost or Demand Excess? Desired and Undesired Consequences of Key Supplier Status, Thought Leadership on the Sales Profession Conference, Columbia University, New York, USA, 10.06.2014
2013
Digital Transformation Capabilities, Global Business Transformation Summit, Washington, USA, 11.09.2013
2012
Digital word-of-mouth in social media, Keynote speaker, Marketing Club Göttingen, Göttingen, 20.11.2012
2012
The Control Dilemma in Managing Frontline Service Employees, University of Passau, Passau, 02.11.2012
2012
Knowledge Exchange in an Enterprise 2.0, Global Business Transformation Summit, Budapest, Hungary, 12.10.2012
2012
Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization, 2012 Thought Leadership on the Sales Profession Conference, Harvard Business School, Cambridge, 06.06.2012
2011
Exploring Spillover Effects of Post-Sale Services in Vertical Service Delivery Networks, AMA Winter Marketing Educators' Conference, Austin, USA, 20.02.2011
2010
Exploring the Brand Productivity Gap, Best Paper Award Presentation, AMA Winter Marketing Educators’ Conference, New Orleans, USA, 22.02.2010
2009
Win-win or Win-lose? Exploring Failure and Recovery Episodes in Consumption Systems, 38th EMAC Conference, Nantes, France, 28.05.2009
2008
Who Takes the Blame and Who the Credit? Exploring Product Failures in Consumption Systems, AMA Summer Marketing Educators Conference, San Diego, USA, 10.08.2008
2008
Efficiency through Relevance - How Brand Relevance Impacts the Performance of Brand Management, 37th EMAC Conference, Brighton, UK, 28.05.2008
2007
Marketing Performance – Measuring the Return on Your Marketing Investments, Second Annual Meeting Marketing Performance Management, Munich, 02.07.2007
2007
Value-Added Recovery Services - Creating Customer Delight through Failures, 36th EMAC Conference, Reykjavik, Iceland, 24.05.2007
2006
Identifying Cross-Channel Dissynergies for Multi-Channel Service Providers, XXVIII INFORMS Marketing Science Conference, Pittsburgh, USA, 09.06.2006
2006
Should I Stay or Should I Go – The Role of Status Quo for Using Innovative Self-Service Technologies, 35th EMAC Conference, Athens, Greece, 26.05.2006
2005
Assessing Service Quality in Online-Retailing - A Transaction Process-Based Approach, 34th EMAC Conference, Milan, Italy, 27.05.2005
2002
Structuring Product-Markets: An Approach Based on Customer Value, AMA Winter Marketing Educators' Conference, Austin, USA, 24.02.2002