Research Project (M.Sc.)
! Please note that this course is only available in German !
General information
| Type of course |
Seminar |
| Term | Every summer term |
| Credits | 18 ECTS |
| Module | M.WIWI-BWL.0059 |
| Courses of study |
Master of Science in Business Information Systems Master of Science in Marketing and E-Business Master of Science Global Business Others upon request |
| Course language | German |
| Examination | Presentation (approx. 30 minutes) with a joint research report (max. 15 pages per participant in a group) |
| Instructor | Prof. Dr. Manuel Trenz |
Application
- Application period: 13.03.2024 bis 01.04.2024, 12:00 Uhr
- Application via online form on the pages of the MEB Masters Programs
- Announcement of the topic assigned: until April 4th 2024
- Application Flexnow: 05.04.2024 - 19.04.2024
Prerequisites
- Students of the Master in Business Information Systems: none
- Students of the Master in Marketing und E-Business: Market Research I (M.WIWI-BWL.0079) or Market Research II (M.WIWI-BWL.0080)
Course content
- Literature review, hypotheses development, data collection, and hypotheses testing
- Practice using scientific methods, in particular data collection and evaluation (multivariate analysis methods), or the creation of software prototypes
- Interim presentation and regular discussion of milestones
Topics in summer term 2023
- The topics offered in summer term 2023 are available on the German version of our website.
Procedure
- Presentation of the topic and relevant milestones
- Problem definition
- Identification and presentation of the methods used in problem solving
- Information analysis (preparation, analysis and summarizing information for decision-making) or the development of a prototype
- Final presentation
- Compilation of a comprehensive research report including documentation of the steps taken
Topics from previous semesters
- Geodiscovery through Gamification
- Customer service via WhatsApp
- Artificial Intelligence & Business Models in the Healthcare Industry
- Digitalization in the health care sector
Further information on the course can be found in eCampus.