Marketing für Lebensmittel und Agrarprodukte

Sergej Schwab

Sergej Schwab studied agricultural sciences at the Georg-August University. His major field of study was plant breeding. During his bachelor's degree, he worked as a student assistant at the Department of Crop Sciences in the Department of Plant Breeding. In his Master's thesis, he investigated the genome of oilseed rape (B. napus L.) for new resistance genes against the soil-borne pathogen P. brassicaea in cooperation with the Julius Kühn Institute in Braunschweig. In parallel, he worked for a short time at the Julius Kühn Institute in the Department of Plant Protection.
Sergej's interests during his studies were not only plant breeding but also organic and sustainable agriculture and consumer research of these products. After successfully completing his studies, he founded a company dealing with precisely these topics.
His desire to combine his passion with a doctorate led Sergej Schwab to the Chair of Marketing for Food and Agricultural Products. There he is currently focusing on biodiversity aspects and consumer research as a doctoral student in the "EEKlim" project. He is an honorary representative of the academic staff on the Faculty of Agricultural Sciences' structural committee.

Research focus:

  • Sustainability management

    • Sustainability indicators in the value chain

      • Biodiversity in agriculture

        • Research projects:

        "Entwicklung und Erprobung eines Klimalabels für Lebensmittel in Niedersachsen (EEKlim)"
        In order to achieve international and national sustainability goals, environmentally conscious nutrition has increasingly moved into the public interest and political discussions. In addition to transformation processes in agriculture and the food sector, consumers are also seen as playing an important role. The planned project therefore aims to develop a scientifically based framework concept for a climate label and to test its practicability for the agricultural and food sector in Lower Saxony. The label to be developed is to be designed in such a way that environmentally friendly consumption and production patterns are promoted in the food sector. The project is funded by the Lower Saxony Ministry of Food, Agriculture and Consumer Protection.

        Volunteer: