Chair of Marketing and Retail Management

List of Publications

Doctoral Thesis:


Articles in Scientific Journals:


Accepted Conference Articles:

  • Henkel, L./Toporowski, W. (2021). How to effectively drive word of mouth with pop-up stores: The roles of store ephemerality and consumers’ need for uniqueness. In AMA Winter Academic Conference (pp. 649-652). Saint Petersburg, USA.
  • Henkel, L. (2020). How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract. 48th AMS Annual Conference. Miami, USA.
  • Henkel, L./Toporowski, W. (2020). Effects of pop-up stores on positive word of mouth: the roles of store ephemerality and consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.
  • Henkel, L./Toporowski, W. (2020). Impact of pop-up stores on positive word of mouth: The roles of store ephemerality and consumers’ need for uniqueness. 11th EMAC 2020 Regional Conference. Zagreb, Croatia.
  • Henkel, L./Toporowski, W. (2020). Hurry up! Effect of pop-up stores’ ephemerality on consumers’ intention to visit. In Proceedings of the Colloquium on European Research in Retailing (CERR) (p.110). Valencia, Spain.
  • Henkel, L./Toporowski, W. (2020). Pop-up stores: The impact of store ephemerality on consumers’ intention to visit. 27th Recent Advances in Retailing and Consumer Science Conference (RARCS). Baveno, Italy.
  • Henkel, L./Toporowski, W. (2020). Hurry Up! The Impact of Pop-up Stores’ Ephemerality on Consumers’ Intention to Visit. American Collegiate Retailing Association (ACRA, AMA SIG) 2020 Conference . New Orleans, USA.
  • Henkel, L./Toporowski, W. (2020). Pop-up Stores: Ephemerality and Its Impact on Consumers’ Intention to Visit. In AMA Winter Marketing Academic Conference Proceedings. San Diego, USA.
  • Henkel, L./Toporowski, W. (2019). Effect of pop-up’s store ephemerality on consumer spending: The role of anticipated regret and need for uniqueness. In Proceedings of the 10th EMAC Regional Conference: Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives (p. 48). Sankt Petersburg, Russia.
  • Henkel, L./Toporowski, W. (2019). Short and Sweet: Effects of Pop-up Stores’ Ephemerality on Store Sales. In Proceedings of the 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD) (p.11). Zaragoza, Spain.
  • Henkel, L./Jahn, S./Toporowski, W. (2019). Here Today, Gone Tomorrow: The Role of Store Ephemerality in Consumer Spending in Experiential Stores. In Proceedings of the 48th EMAC Conference(p. 239). Hamburg, Germany.