Dr. Clara Mehlhose
Clara Mehlhose studied equine business at the Nürtingen-Geißlingen University of applied science. She then moved to Göttingen. Here she completed her Master's degree in agricultural sciences with a focus on agribusiness. For her Master's thesis, she immersed herself in the research field of consumer neuroscience and was so fascinated by it that she also wrote her doctorate on it. She wrote her doctoral thesis entitled "Applying Mobile Consumer Neuroscience for Food Marketing - the Special Case of fNIRS" at the Chair of Marketing for Food and Agricultural Products. After a stopover in the Department of Product Quality of Animal Products (Prof. Mörlein) and as a development professor at the Osnabrück University of Applied Sciences and the German Institute of Food Technologies (DIL), Ms Mehlhose has been back at the Chair as a PostDoc since February 2023. She is enthusiastic about innovative nutrition systems and deals with consumer behavior in the area of health, sustainability & alternative proteins. She favors the use of novel consumer research methods and real-life experiments.
Research focus:
- Consumer behavior related to health/sustainability
- Alternative Proteins, Cellular Agriculture
- Consumer Neuroscience
- Food marketing (e.g. labelling)
- Real-life experiments
- Innovative methods (fNIRS, Eye-Tracking, VR)
- Public Health Nutrition
- Kühl, S., Schäfer, A., Kircher, C., Mehlhose, C. (2024): Beyond the cow: Consumer perceptions and information impact on acceptance of precision fermentation-produced cheese in Germany. Future Foods, 10, 100411. DOI: 10.1016/j.fufo.2024.100411
- Mehlhose, C., Risius, A. (2023): Effects of immediate and distant health consequences: different types of health warning messages on sweets affect the purchase probability. BMC Public Health 23, 1892. DOI: 10.1186/s12889-023-16760-y
- Schütz, A., Kühl, S., Busch, G., Mehlhose, C. (2023): Making animal welfare labelling more transparent – The potential of different information types from simple text to highly immersive stable tours via VR glasses. Journal of Agriculture and Food Research, Volume 14, 100712, ISSN 2666-1543, DOI: 10.1016/j.jafr.2023.100712.
- Empirical Methods: Consumer Behavior and Market research (M.Sc.) (since 2023)
- Marketing for food and agricultural products (B.Sc.) (since 2023)
Expertise:
Research projects:
Communities on Food Consumer Science (COMFOCUS) (until 02/2025)To the Project
To the Project
To the Project (German)