Personal details

In 2013, Vüsal Hasanzade graduated in business administration at Georg-August-University Göttingen after attending undergraduate school. He completed his studies by writing his bachelor thesis on "Fluctuation problems of the 'blue collar' in China" and finally received the degree "Bachelor of Science".

He continued his academic career at Georg-August-University and began a two-year master program in marketing and distribution management in 2013. During graduate school, he also studied abroad at Philips College in Nikosia, Cyprus for a semester. His master thesis examined the influence of ethical product information on the consumer?s shopping behavior in the food industry. In Mai 2016, after successfully finishing his studies and research, he received the degree "Master of Science".

Vüsal Hasanzade gained in-depth working experience through his freelance work in the field of marketing and consulting and his internship at the Friedrich-Ebert-Stiftung in Cyprus. He also worked as a student assistant at the Chair of Organization and Corporate Development from 2012 until 2016 (with a short interruption due to his exchange program). From April 2016 to October 2020, he worked as a scientific assistant to the Honorary Professor and Competition Economist Prof. Dr. R. Lademann.

From August August 2016 to July 2022, he worked as a research assistant at the Chair of Marketing and Retail Management.

Since 2022 he is employed as a Post-Doc at the Chair of Marketing and Retail Management.

Research Focus

• Product-related sustainability communication
• Corporate Social Responsibility
• Acceptance and usage of new technologies in retail environments

Reviewer Activities

• Journal of Business Ethics
• Academy of Marketing Science (AMS)
• European Marketing Academy (EMAC) Regional
• European Association for Education and Research in Commercial Distribution (EAERCD)
• GamiFIN