Personal details

Stephan Zielke studied from 1993 to 1997 business administration at the University of Cologne, Germany. He obtained his PhD in economics, business administration and social sciences in 2001 from the University of Cologne. His doctoral thesis about customer oriented space management in supermarkets was awarded with the “Viennese Retail Research Award 2002”. In 2002 and 2003, he worked for SIMON, KUCHER & PARTNERS, a company titled as „The world’s leading pricing consultancy“ by the Economist. From 2004 to 2010, he worked at the Institute of Marketing and Retailing at the University of Göttingen, Germany. In 2009 he completed his postdoctoral thesis about an extended perspective for the analysis of retail price images and received the “venia legendi” in business administration. Afterwards, he was between 2010 and 2011 Associate Professor of Marketing at Rouen Business School, France. From 2011 to 2015, he was Associate Professor of Marketing and Retailing at Aarhus University, Denmark. Since 2015 he is Professor and holds the Walbusch Chair of Multi-Channel-Management at the University of Wuppertal, Germany.

His research interests focus on customer behaviour in retailing and retail marketing. In particular, he is interested in price perception and price management in retailing. Further research interests are related to point-of-sale marketing, retail and store brands and sustainability issues.