Chair of Marketing and Retail Management



  • Belotserkovskiy, R./Lietke, B./Sewak, J./Teodorian, A. (2019): Ending performance failures, pulling out value, International Association for Contract & Commercial Management (IACCM), https://journal.iaccm.com/contracting-excellence-journal/ending-performance-failures-pulling-out-value.

  • Belotserkovskiy, R./Lietke, B./Sewak, J./Teodorian, A. (2018): Contracting for performance: Unlocking additional value, McKinsey & Company, White Paper, https://www.mckinsey.com/business-functions/operations/our-insights/contracting-for-performance-unlocking-additional-value.

  • Hoffman, S./Ibanez, P./Lietke, B. (2017): Turning indirect sourcing into a multimillion-dollar profit center, McKinsey & Company, White Paper, https://www.mckinsey.com/industries/retail/our-insights/turning-indirect-sourcing-into-a-multimillion-dollar-profit-center.

  • Lietke, B./Kellner, J./Wiese, A./Toporowski, W./Zielke, S. (2012). Sustainability in Retailing – a Summative Content Analysis. International Journal of Retail & Distribution Management, 40(4), 318-335. (“Highly Commended Paper Award 2013 of the Emerald Literati Network”)

  • Lietke, B./Kellner, J./Wiese, A./Toporowski, W./Zielke, S. (2012). Sustainability in Retailing – a Summative Content Analysis. International Journal of Retail & Distribution Management, 40(4), 318-335.(„Highly Commended Paper Award 2013 of the Emerald Literati Network”)

  • Wiese, A:/Lietke, B./Toporowski, W. (2009):The Impact of Efficient Consumer Response on Company Success – a Meta-analysis, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 16th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Niagara Falls, Canada 2009.

  • Lietke, B./Toporowski, W./Zielke, S./Boslau, M. (2009): Antecedents to Sucessful Cooperation in Efficient Consumer Response, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 16th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Niagara Falls, Canada 2009.

  • Wiese, A./Kellner, J./Lietke, B./Toporowski, W./Zielke, S. (2009): Sustainability – Research Areas, Developments and Resulting Perspectives for Supply Chain and Retail Research, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 16th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Niagara Falls, Canada 2009.

  • Lietke, B. (2009): Efficient Consumer Response - Eine agency-theoretische Analyse der Probleme und Lösungsansätze, Wiesbaden 2009.

  • Toporowski, W./Lietke, B. (2009): Der RFID-Einsatz bei KMU als Prozessinnovation - Theoretische und empirische Erkenntnisse zu Innovationsbarrieren und ihrer Überwindung, in: Schröder, H./Olbrich, R./Kenning, P./Evanschitzky, H. (eds.): Distribution und Handel in Theorie und Praxis, Wiesbaden, pp. 599-628.

  • Boslau, M./Lietke, B. (2009). Consumer attitudes towards RFID. In: Pagani, M. (ed.): Encyclopedia of Multimedia Technology and Networking, 2(1), 247-253. Downloadlink

  • Kaspar, C./Melski, A./Lietke, B./Boslau, M./Hagenhoff, S. (2009). RFID-Technologies and Applications. In: Pagani, M. (ed.): Encyclopedia of Multimedia Technology and Networking, 2(3), 1232-1239. Downloadlink

  • Lietke, B./Toporowski, W. (2008): Status Quo des Efficient Consumer Response – Ergebnisse einer Unternehmensbefragung, Göttinger Beiträge zur Handels- und Distributionswissenschaft, working paper no. 7, Göttingen 2008.

  • Lietke, B. (2008): Collaborative Ventures: An Alternative to Integration? Investment Incentives From a Property Rights Perspective, Saarbrücken 2008.

  • Boslau, M./Zielke, S./Toporowski, W./Lietke, B. (2008): The Impact of Consumer Transaction Dimensions on Satisfaction with Self-Service Check-Outs, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 15th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Zagreb, Croatia 2008.

  • Lietke, B./Toporowski, W. (2008): Analyzing Efficient Consumer Response (ECR) through the Lens of Agency Theory – Improving the Problem of Dominance in ECR Partnerships, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 15th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Zagreb, Croatia 2008.

  • Lietke, B. (2008): Agency-Konflikte in Efficient Consumer Response-Kooperationen - empirische Befunde und theoretische Erklärungen, Göttinger Beiträge zur Handels- und Distributionswissenschaft, working paper no. 5, Göttingen 2008.

  • Boslau, M./Zielke, S./Toporowski, W./Lietke, B. (2008): Using Transaction Cost Economics to Explain Customer Satisfaction with Self-Scanning, in: Perks, K. J./Shukla, P. (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC), Brighton, UK 2008.

  • Lietke, B./Toporowski, W./Zielke, S./Boslau, M. (2008): Analysing Conflicts in Efficient Consumer Response, in: Perks, K. J./Shukla, P. (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC), Brighton, UK 2008.

  • Zielke, S./Lietke, B./Toporowski, W./Boslau, M. (2008). Self-Service and Traditional Check-Outs in a Retail Setting. An Analysis of Perceptual Differences and Satisfaction Drivers. Marketing - Journal of Research and Management, Vol(1) 24-37

  • Boslau, M./Lietke, B. (2008): Consumer Attitude and Behaviour toward RFID Usage. In: Blecker, Th./Huang, G. Q. (eds.): RFID in Operations and Supply Chain Management: Research and Applications, Series on Operations and Technology Management, 6, S. 377-395.

  • Lietke, B./Toporowski, W. (2007): Principal-Agent Conflicts in Efficient Consumer Response, in: Hendrikse, G.H./Windsperger, J./Jiang,T./Feng, L. (eds.): Proceedings of EMNet 2007, Economics and Management of Networks: Franchising, Cooperatives, Strategic Allicances, Joint Ventures and Venture Capital Relations, 28.-30. June 2007, Rotterdam.

  • Zielke, S./Lietke, B./Toporowski, W./Boslau, M. (2007): Self-Scanning and Traditional Check-Outs - An Analysis of Customer Perceptions and their Impact on Check-Out Satisfaction, in: Zentes, J./Morschett, D./Schramm-Klein, H. (eds.): Proceedings of the 14th International Conference on Research in the Distributive Trades, European Association of Education and Research in Commercial Distribution (EAERCD), Saarbrücken, Germany 2007, pp. 1946-1973.

  • Lietke, B./Boslau, M. (2007). Exploring the Transaction Dimensions of Supply Chain Management. International Journal of Networking and Virtual Organisations, 4(2), 163-179.

  • Lietke, B./Kees, T. (2007): Efficient Replenishment im Handel – Probleme und Lösungsansätze aus Sicht der Agency-Theorie, THEXIS, no. 3.2007, pp. 40-43.

  • Boslau, M./Lietke, B. (2006): RFID aus Konsumentensicht - Umfrageergebnisse und Implikationen, Göttinger Beiträge zur Handels- und Distributionswissenschaft, working paper no. 2, Göttingen 2006.

  • Boslau, M./Lietke, B. (2006): RFID is in the Eye of the Consumer: Survey Results and Implications, in: Papadopoulos, N./Veloutsou, C. (eds.): Marketing from the Trenches: Perspectives on the Road Ahead, Athens 2006, pp. 1-19.

  • Lietke, B./Boslau, M. (2006): Supply Chain Management – New Insights into the German Reality, in: Proceedings of 7th International Conference on Management in AgriFood Chains and Networks, May 31.- June 2. 2006, Ede, Netherlands.

  • Lietke, B./Boslau, M./Finch, R. (2006): Exploring the Relationship between Supply Chain Management Theory and Practice. Journal on Chain and Network Science, 6(2), 109-117.

  • Lietke, B./Boslau, M./Kraus, S. (2006): RFID-Technologie in der Wertschöpfungskette, in: WiSt, vol. 35 (2006), no. 12, pp. 690-692.

  • Lietke, B./Toporowski, W./Döring, M. (2006): Barrieren der RFID-Einführung im Mittelstand: theoretische Vermutungen, empirische Ergebnisse und Implikationen, Presentation at the Siegener Mittelstandstagung (SiMi) 2006, September 6.-8. 2006, Siegen.

  • Lietke, B. (2005): Supply Chain Management in a New Institutional Framework, working paper for the European School on New Institutional Economics (ESNIE), May 2.-7. 2005, Cargèse, Corsica.

  • Lietke, B./Boslau, M. (2005): Exploring the Transaction Dimensions of Supply Chain Management , in: Proceedings of EMNet 2005, Economics and Management of Networks: Franchising Networks, Cooperatives, Joint Ventures and Strategic Alliances, September 15.-17. 2005, Budapest.

  • Zielke, S./Lietke, B. (2004): Handel, in: Niedersächsische Landeszentrale für politische Bildung (ed.): Niedersachsen-Lexikon. Gesellschaft - Recht - Politik - Wirtschaft, Wiesbaden 2004, pp. 128-130.