Personal details

Education

05/2012 - 05/2015: Ph.D. candidate at the Chair of Retailing, University of Göttingen, Title of the dissertation: "Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groups" (Dr. rer. pol.)

10/2010 - 03/2012: Master Studies in Psychology (main emphasis: Industrial, Economic and Educational Psychology), University of Göttingen (M. Sc.)

10/2007 - 07/2010: Bachelor Studies in Psychology, University of Göttingen (B.Sc.)


Work Experience

08/2015 - 12/2015: Follow-up funding of the DFG Research Training Group 1703 "Resource Efficiency in Interorganizational Networks", University of Göttingen

05/2015 - 07/2015: Research assistant at the Chair of Retailing, University of Göttingen

05/2012 - 04/2015: Research assistant at the DFG Research Training Group 1703 "Resource Efficiency in Interorganizational Networks", University of Göttingen

11/2014 - 01/2015: Visiting PhD Student at the University of Auckland Business School, Department of Marketing

04/2013 - 09/2013: Assistant lecturer in the Department of Social and Communication Psychology in summer term 2013

11/2008 - 03/2012: Student assistant at the department of Social and Communication Psychology, University of Göttingen


Awards

Best Paper Award (10th International Symposium on Sustainable Leadership)
Academy of Marketing Doctoral Bursary 2014
Academy of Marketing Doctoral Bursary 2013


Memberships

Academy of Marketing (AM)
American Marketing Association (AMA)
International Association of Applied Psychology (IAAP)


Research Interest

Green marketing, Consumer acceptance of eco-friendly products, Determinants of sustainable consumer behavior