Personal details
Education
05/2012 - 05/2015: Ph.D. candidate at the Chair of Retailing, University of Göttingen, Title of the dissertation: "Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groups" (Dr. rer. pol.)
10/2010 - 03/2012: Master Studies in Psychology (main emphasis: Industrial, Economic and Educational Psychology), University of Göttingen (M. Sc.)
10/2007 - 07/2010: Bachelor Studies in Psychology, University of Göttingen (B.Sc.)
Work Experience
08/2015 - 12/2015: Follow-up funding of the DFG Research Training Group 1703 "Resource Efficiency in Interorganizational Networks", University of Göttingen
05/2015 - 07/2015: Research assistant at the Chair of Retailing, University of Göttingen
05/2012 - 04/2015: Research assistant at the DFG Research Training Group 1703 "Resource Efficiency in Interorganizational Networks", University of Göttingen
11/2014 - 01/2015: Visiting PhD Student at the University of Auckland Business School, Department of Marketing
04/2013 - 09/2013: Assistant lecturer in the Department of Social and Communication Psychology in summer term 2013
11/2008 - 03/2012: Student assistant at the department of Social and Communication Psychology, University of Göttingen
Awards
Best Paper Award (10th International Symposium on Sustainable Leadership)
Academy of Marketing Doctoral Bursary 2014
Academy of Marketing Doctoral Bursary 2013
Memberships
Academy of Marketing (AM)
American Marketing Association (AMA)
International Association of Applied Psychology (IAAP)
Research Interest
Green marketing, Consumer acceptance of eco-friendly products, Determinants of sustainable consumer behavior