Chair of Marketing and Retail Management

List of publications


[Dissertation]
[Presentations]
[Articles in Conference Proceedings]
[Other Publications]
[Review Activities]
[Other activities]


Dissertation:




Presentations:

  • "Adding Dynamics into Transaction Cost Economics: The Social Capital Approach", 17th AMS World Marketing Congress, Academy of Marketing Science (AMS), Lima, Peru, August 08th 2014.

  • "Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster", 17th AMS World Marketing Congress, Academy of Marketing Science (AMS), Lima, Peru, August 06th 2014.

  • "Specific Uncertainties in the Distribution of Products from Renewable Resources: Insights from the German Forestry and Wood Cluster", 47th AM Conference, Academy of Marketing (AM), Bournemouth, UK, July 07th 2014.

  • "An Empirical Investigation of Specific Uncertainties in the Distribution of Products from Renewable Resources", AMS 2014 Annual Conference, Academy of Marketing Science (AMS), Indianapolis, IN, USA, May 22nd 2014.

  • "CoC-Zertifizierung in der Forst- und Holzwirtschaft: Schwachstellen und Traceability-basierte Lösungsansätze", 34. GIL-Jahrestagung, Gesellschaft für Informatik in der Land-, Forst- und Ernährungswirtschaft e.V. (GIL), Bonn, Germany, February 25th 2014.

  • “Uncertainties in the Distribution of Products from Renewable Resources: An Empirical Study in the German Forestry and Wood Cluster”, 1st International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen, Germany, November 14th 2013.

  • “Efficient Coordination Mechanisms for the Distribution of Products from Renewable Resources: A Transaction Cost-Based Analysis”, 26th European Marketing Academy (EMAC) Doctoral Colloquium, Istanbul, Turkey, June 3th 2013.

  • “Distribution of Products from Renewable Resources: Efficient Coordination Mechanisms in Buyer-Supplier Relationships”, 20th AM Doctoral Colloquium, Academy of Marketing (AM), Cardiff, UK, July 8th 2013.




Articles in Conference Proceedings:


  • Ludorf, S. (2014): Adding Dynamics into Transaction Cost Economics: The Social Capital Approach, in: Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Academy of Marketing Science (AMS), Lima, Peru.

  • Ludorf, S./Toporowski, W. (2014): Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster, in: Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Academy of Marketing Science (AMS), Lima, Peru.

  • Ludorf, S./Toporowski, W. (2014): Specific Uncertainties in the Distribution of Products from Renewable Resources: Insights from the German Forestry and Wood Cluster, in: Academy of Marketing (ed.): Proceedings of the 47th AM Conference, Academy of Marketing (AM), Bournemouth, UK.

  • Ludorf, S./Toporowski, W. (2014): An Empirical Investigation of Specific Uncertainties in the Distribution of Products from Renewable Resources, in: Academy of Marketing Science (ed.): Proceedings of the AMS 2014 Annual Conference, Academy of Marketing Science (AMS), Indianapolis, IN, USA.

  • Appelhanz, S./Ludorf, S./Schumann, M. (2014): CoC-Zertifizierung in der Forst- und Holzwirtschaft: Schwachstellen und Traceability-basierte Lösungsansätze, in: Clasen, M./Hamer, M./Lehnert, S./Petersen, B./Theuvsen, B. (Hrsg.): IT-Standards in der Agrar- und Ernährungswirtschaft, Fokus: Risiko- und Krisenmanagement, Referate der 34. GIL-Jahrestagung, Gesellschaft für Informatik in der Land-, Forst- und Ernährungswirtschaft e.V. (GIL), Bonn, Germany.

  • Ludorf, S./Toporowski, W. (2013): Uncertainties in the Distribution of Products from Renewable Resources: An Empirical Study in the German Forestry and Wood Cluster, in: Geldermann, J./ Schumann, M. (eds.): First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen, Germany.

  • Ludorf, S. (2013): Distribution of Products from Renewable Resources: Efficient Coordination Mechanisms in Buyer-Supplier Relationships, in: Doherty, A. M. (ed.): Marketing Relevance, Proceedings of the 46th AM Conference, Academy of Marketing (AM), Cardiff, UK.




Other Publications:


  • Osburg, V.-S./Ludorf, S. (2015):Sustainability Marketing - a Global Perspective: a book review, in: Journal of Cleaner Production, Vol. 110, No. 1, pp. 209-210, doi:10.1016/j.jclepro.2015.04.043 .





Review Activities:


  • Journal of Cleaner Production
  • International Journal of Retail & Distribution Management




Other Activities:


  • Discussion Leader at the AMS 2014 World Marketing Congress, Lima, Peru
  • Session Chair at the AMS 2014 Annual Conference, Indianapolis, USA
  • Session Chair at the ResEff 2013 Conference, Göttingen, Germany
  • International Alumni Delegate of the Aalto University, Helsinki, Finland


[Start of page]