[Articles in Conference Proceedings]
[Articles in Conference Proceedings]
- Spreer, P./Kallweit, K. (in press): Differentiation through Service Excellence: The Role of Self-Service Information Technology in Retail, in: Successful Technological Integration for Competitive Advantage in Retail Settings.
- Kallweit, K. (2014): Mobile Services im Handel, in: Innovationen im Handel (Hrsg. Funk, D./Gutknecht, K./ Stumpf, J.), pp. 244-268.
- Kallweit, K./Spreer, W./ Toporowski , W. (2014): Why do Customers Use Self-Service Information Technologies in Retail? The Mediating Effect of Perceived Service Quality, Journal of Retailing and Consumer Services, 21(3), pp. 268-276.
- Spreer, P./Kallweit, K. (2014): Augmented Reality in Retail: Assessing the Acceptance and the Potential for Multimedia Product Presentation at the PoS, Transactions on Marketing Research, 1(1), pp. 20-25.
- Mues, S./Wrede, J./Kallweit, K./Stumpf, J. (2013): Multichannel und lebendiger Marktplatz, German Council Magazin, 17(4), pp. 46-48.
- Spreer, P./Kallweit, K./Gutknecht, K./ Toporowski, W. (2012): Augmented Retailing. Digital erweiterte Realität im stationären Handel, in: Marketing Review St Gallen, 4(5), pp. 28-32.
- Spreer, P./Kallweit, K./Gutknecht, K. (2012): Improving the In-Store Customer Information Process using Mobile Augmented Reality, in: Proceedings of the 11th International Conference on Research in Advertising (ICORIA), June 28th - 30th 2012.
- Spreer, P./Kallweit, K./Gutknecht, K. (2012): Improving the In-Store Customer Information Process using Mobile Augmented Reality, in: The Changing Roles of Advertising, European Advertising Academy, Stockholm, pp. 40 45.