Abgeschlossene Dissertationsprojekte

... als Erstgutachterin

Dr. Helena Schirmacher: "Through the Jungle of Naturalness: On the Effect of Naturalness in Marketing" (2023)
Dr. Gesa Stremmel: "It’s not easy: When Marketing of climate-friendly Food leads to unintended Consequences" (2023)
Dr. Monique Breez: "New Insights into Product decision-making and the Impact of Heuristics" (2022)
Dr. Carsten Leo Demming: “When Friends Give Bad Advice - Analyzing Response to Recommendation Performance of Close Others” (2020)
Dr. Setareh Sanjari: "New Insights Into the Effectiveness of Front-of-Package Nutrition Label Formats: Situational Processing Perspective" (2018)
Dr. Jutta Schuch: "References and Preferences: New Insights into Food Decision Making" (2015)
Dr. Ossama Elshiewy: "The Impact of Voluntary Front-of-Pack Nutrition Label Introduction on Purchase Behavior" (2015)

Dr. Laura Henkel: "Here today, gone tomorrow: Pop-up stores ephemerality and consumer behaviour" (2021)
Dr. Stefan Finder: "Variance of variance: The international utility of brand buzz dispension" (2021)
Dr. Kristin Jürkenbeck: "Determinants of Sustainable Food Choice" (2020)
Dr. Nesma Ammar Abdelmonien Ali Badawy: "The Effect of Materialism on Adolescent Healthy Food Consumption: The Case of International Schools in Egypt" (2017), German University in Cairo, Egypt
Dr. Sabine Fischer: "Contract Farming in Developing Countries – A Behavioral Perspective on Contract Choice and Compliance" (2017), Georg-August-Universität Göttingen
Dr. Tim Nicolas Nierobisch: "Assessing Flagship Store Effectiveness - Updating Brand Experience and its Consequences by Using the Example of Two National Brands in the Fast-Moving Consumer Goods Industry" (2017), Georg-August-Universität Göttingen
Dr. Isabell Lenz: "Doing Well by Doing Good? New Insights Into the Firm Value Implications of Corporate Social Responsibility" (2016), Georg-August-Universität Göttingen
Dr. Pattara Rujeerapaiboon: "Three Essays of Diffusion Processes: Model, Econometrics, and Optimal Polics" (2016), Universität Mannheim
Dr. Tina M. Facca: "Classification and Analysis of Management and Marketing Data: Statistical Applications for Strategic Planning" (2010), Georg-August-Universität Göttingen