Professur für Marketing und Konsumentenverhalten

Publikationen Prof. Dr. Yasemin Boztuğ

Referierte Zeitschriftenbeiträge


    2024
  • Erhard, Ainslee, Steffen Jahn, & Yasemin Boztuğ (2024): Tasty or sustainable? Goal conflict in plant-based food choice. Food Quality and Preference, 120.
  • Stremmel, Gesa, Ossama Elshiewy, & Yasemin Boztuğ (2024): Climate-neutral labeling for climate-friendly vs. climate-harmful food products: Consumer perceptions and implications. Business Strategy and The Environment, pp. 4441–4455.

    • 2023
  • Erhard, Ainslee, Yasemin Boztuğ, & Domenic Lemken (2023): How do defaults and framing influence food choice? An intervention aimed at promoting plant-based choice in online menus. Appetite, 190, 107005.

  • Jahn, Steffen, Ossama Elshiewy, Tim Döring,& Yasemin Boztuğ (2023): Truthful yet misleading: Consumer response to ‘low fat’food with high sugar content. Food Quality and Preference, 109, 104900.

  • Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ (2023): That's not natural! Consumer response to disconfirmed expectations about ‘natural’ food. Appetite, 180, 106270.

    • 2022
  • Stremmel, Gesa, Ossama Elshiewy, Yasemin Boztuğ, & Fernanda Carneiro-Otto (2022). Vegan labeling for what is already vegan: Product perceptions and consumption intentions. Appetite, 175, 1-12.

    • 2021
  • Stremmel, Gesa, Ossama Elshiewy, & Yasemin Boztuğ (2021): When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food, 49th ACR Conference, Seattle, USA.

    • 2020
  • Bidmon, Sonja, Ossama Elshiewy, Ralf Terlutter, & Yasemin Boztuğ (2020): What Patients Value in Physicians: Analyzing Drivers of Patient Satisfaction Using Physician-Rating Website Data, Journal of Medical Internet Research, 22 (2), 1-17.
  • Steffen Jahn, Ossama Elshiewy, & Yasemin Boztuğ (2020): How Perceived Security Risk Influences Acceptance of Virtual Shopping Walls, Marketing ZFP, 42, 35-46.

    • 2018
  • Elshiewy, Ossama & Yasemin Boztuğ (2018): When Back-of-Pack Meets Front-of-Pack: How Salient and Simplified Nutrition Labels Affect Food Sales in Supermarkets, Journal of Public Policy & Marketing, 37 (1), 55-67.
  • Jahn, Steffen, Jutta Schuch, Till Dannewald, & Yasemin Boztuğ (2018): How Category Average Reference Points Affect Choice of Sugary Foods, Appetite, 126, 201-209.

    • 2017
  • Elshiewy, Ossama, Daniel Guhl, & Yasemin Boztuğ (2017): Multinomial Logit Models in Marketing - From Fundamentals to State-of-the-Art, Marketing ZFP, 39 (3), 32-49.
  • Demming, Carsten L., Steffen Jahn, & Yasemin Boztuğ (2017): Conducting Mediation Analysis in Marketing Research, Marketing ZFP, 39 (3), 76-93.

    • Elshiewy, Ossama, German Zenetti, & Yasemin Boztuğ (2017): Differences Between Classical and Bayesian Estimates for Mixed Logit Models, Journal of Applied Econometrics, 32 (2), 470-476.
    • Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ (2017): Dual-Process Theory and Consumer Response to Front-of-Package Nutrition Label Formats, Nutrition Reviews, 75 (11), 871-882.
    • Silberhorn, Nadja, Yasemin Boztuğ, & Lutz Hildebrandt (2017): Does umbrella branding really work?, Journal of Business Economics, 87 (3), 397-420.

      • 2016
    • Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ (2016): Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Food Sales, Journal of the Association for Consumer Research, 1 (1), 104-114.
    • Hajibaba, Homa, Yasemin Boztuğ, & Sara Dolnicar (2016): Preventing Tourists from Canceling in Times of Crises, Annals of Tourism Research, 60, 48-62.
    • Solnet, David, Yasemin Boztuğ, & Sara Dolnicar (2016): An Untapped Gold Mine? Exploring the Potential of Market Basket Analysis to Grow Hotel Revenue, International Journal of Hospitality Management, 56, 119-125.

      • 2015
    • Boztuğ, Yasemin, Nazila Babakhani, Christian Laesser, & Sara Dolnicar (2015): The hybrid tourist, Annals of Tourism Research, 54, 190-203.
    • Boztuğ, Yasemin, Hans Jørn Juhl, Ossama Elshiewy, & Morten Berg Jensen (2015): Consumer Response to Monochrome-Guideline-Daily-Amount Nutrition Labels, Food Policy, 53, 1-8.

      • 2014
    • Boztuğ, Yasemin, Lutz Hildebrandt, & Kalyan Raman (2014): Detecting Price Thresholds in Choice Models Using a Semi-Parametric Approach, OR Spectrum, 36 (1), 187-207.

      • 2012
    • Esbjerg, Lars, Birger Boutrup Jensen, Tino Bech-Larsen, Marcia Dutra de Barcellos, Yasemin Boztuğ, & Klaus G. Grunert (2012): An Integrative Conceptual Framework for Analyzing Customer Satisfaction with Shopping Trip Experiences in Grocery Retailing, Journal of Retailing and Consumer Services, 19 (4), 445-456.

      • 2010
    • Lähteenmäki, Liisa, Piritta Lampila, Klaus Grunert, Yasemin Boztuğ, Øydis Ueland, Annika Åström, & Emilia Martinsdóttir (2010): Impact of Health-Related Claims on the Perception of Other Product Attributes, Food Policy, 35 (3), 230-239.

      • 2009
    • Grunert, Klaus G., Liisa Lähteenmäki, Yasemin Boztuğ, Emilia Martinsdóttir, Øydis Ueland, Annika Åström, & Piritta Lampila (2009): Perception of Health Claims Among Nordic Consumers, Journal of Consumer Policy, 32 (3), 269-287.

      • 2008
    • Boztuğ, Yasemin & Lutz Hildebrandt (2008): Modeling Joint Purchases with a Multivariate MNL Approach, Schmalenbach Business Review, 60, 400-422.
    • Boztuğ, Yasemin & Thomas Reutterer (2008): A Combined Approach for Segment-Specific Analysis of Market Basket Data, European Journal of Operational Research, 187 (1), 294-312.
    • Silberhorn, Nadja, Yasemin Boztuğ, & Lutz Hildebrandt (2008): Estimation with the Nested Logit Model: Specifications and Software Particularities, OR Spectrum, 30 (4), 635-653.

      • 2007
    • Bell, David R. & Yasemin Boztuğ (2007): The Positive and Negative Effects of Inventory on Category Purchase: An Empirical Analysis, Marketing Letters, 18 (1/2), 1-14.

      • 2006
    • Boztuğ, Yasemin & Nadja Silberhorn (2006): Modellierungsansätze in der Warenkorbanalyse im Überblick, Journal für Betriebswirtschaft, 56 (2), 105-128.

      • 2004
    • Abe, Makoto, Yasemin Boztuğ, & Lutz Hildebrandt (2004): Investigating the Competitive Assumption of Multinomial Logit Models of Brand Choice by Nonparametric Modeling, Computational Statistics, 19 (4), 635-657.



    Referierte Konferenzbeiträge


      2023
    • Carneiro-Otto, Fernanda, Steffen Jahn, Jessica Aschemann-Witze & Yasemin Boztuğ (2023): Rescue us all! The effect of the rescue-based claim for familiar and unfamiliar food ingredients, Proceedings of the 53nd European Marketing Academy Conference, Bucharest, Romania.
    • Carneiro-Otto, Fernanda, & Yasemin Boztuğ (2023): Choosing vegan feels good, doesn’t it? Effects of gender-congruency cues on vegan-labeled products, Proceedings of the 52nd European Marketing Academy Conference, Odense, Denmark.

      • 2022
    • Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ (2022). Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire, Association for Consumer Research Latin America Conference, Quito, Ecuador.

      • 2021
    • Stremmel,Gesa, Ossama Elshiewy, & Yasemin Boztuğ (2021): When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food, 49th ACR Conference, Seattle, USA.
    • Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ (2021). That’s not Natural! Consumer Response to Disconfirmed Expectations about Food with "Natural" Claims, Food Reformulation – Regulation and Marketing, Munich, Germany.
    • Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ (2021). That’s not Natural! Consumer Reactions to Disconfirmed Expectations about ‘Natural’ Food, Proceedings of the 50th European Marketing Academy Conference, Madrid, Spain.

      • 2020
    • Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ (2020): Compared to What?: Examining the Prevalence of Categorization Bias for Within-Category Product Evaluations despite the Presence of Objective Reference Points, AMA Marketing and Public Policy Conference, 30, 68-70.

      • 2019
    • Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ (2019): Simple Complexity: An Examination of Quantitative and Qualitative FOP Formats, Advances in Consumer Research, 47, 960.
    • Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ (2019): Meaningful Numbers: Using Redundant Qualitative Cues to Reaffirm Quantitative Reference Points, Proceedings of the 48th EMAC Conference, Hamburg, Germany.
    • Jahn, Steffen, Martin Schlather, & Yasemin Boztuğ (2019): Toward a Generalized Adoption Modeling Framework, AMA Winter Academic Conference 2019, Austin, USA.
    • Jahn, Steffen, Martin Schlather, & Yasemin Boztuğ (2019): Toward a Generalized Adoption Modeling Framework, 41st Annual ISMS Marketing Science Conference, Rome, Italy.
    • Jahn, Steffen, Daniel Guhl, Setareh S. Sanjari, & Yasemin Boztuğ (2019): How Consumers Use Nutrition Information, 41st Annual ISMS Marketing Science Conference, Rome, Italy.

      • 2018
    • Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ (2018): Meaningful Numbers: How Consumers' Label Comprehension and Healthful Preferences Benefit from the Reinforcement of Numerical Reference Points with Verbal Cues, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
    • Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ (2018): Numbers that Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers with Label Comprehension and Healthful Preferences, European Association for Consumer Research Conference, Ghent, Belgium.
    • Demming, Carsten L., Steffen Jahn, & Yasemin Boztuğ (2018): When Friends Give Bad Advice: How Relationship Involvement Impacts Evaluation of Recommendations and Willingness to Follow Again, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
    • Jahn, Steffen, Monique Breaz, Till Dannewald, & Yasemin Boztuğ (2018): Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information, Advances in Consumer Research, 46, 683-684.
    • Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ (2018): One Label, Two Choices: How Nutrition Knowledge and Time Pressure Impact Use of Front-of-Package Nutrition Labels, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.

      • 2017
    • Boztuğ, Yasemin, Steffen Jahn, Till Dannewald, Tim Doering, & Jutta Schuch (2017): How Summary Nutrition Information Reduces Overindulgence, Proceedings of the 46th EMAC Conference, Groningen, Netherlands.
    • Sanjari, Setareh, Steffen Jahn, & Yasemin Boztuğ (2017): Choosing Fast and Slow: Processing Mode and Consumer Response to FOP Nutrition Label Formats, Proceedings of the 2017 AMA Winter Educators' Conference, Orlando, USA.

      • 2016
    • Boztuğ, Yasemin, Steffen Jahn, & Till Dannewald (2016): Health Claims Can Make You Fat, But Only When They Are Relevant, Proceedings of the 45th EMAC Conference, Oslo, Norway.
    • Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ (2016): Too Much Food Marketing - How Voluntary Front-of-Pack Nutrition Labeling on Products with Nutrition Claims Can Harm Retailers, Proceedings of the 45th EMAC Conference, Oslo, Norway.
    • Elshiewy, Ossama, Steffen Jahn, Tim Doering, & Yasemin Boztuğ (2016): "Low Fat" But High in Sugar: Consumer Response to Misleading Nutrition Claims, Advances in Consumer Research, 44, 207-212.
    • Jahn, Steffen, Jutta Schuch, Till Dannewald, & Yasemin Boztuğ (2016): How Reference Information Can Tame What-the-Hell Behaviors, Proceedings of the 45th EMAC Conference, Oslo, Norway.
    • Sanjari, Setareh, Steffen Jahn, & Yasemin Boztuğ (2016): Why One Does Not Fit All: Towards an Integrative Framework of Nutrition Label Format Effectiveness, Proceedings of the 45th EMAC Conference, Oslo, Norway.

      • 2015
    • Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ (2015): How the Disclosure of Nutrition Information with Different "Per-Serving Basis" Affects Sales Volume, Advances in Consumer Research, 43, 516-517.
    • Schuch, Jutta, Steffen Jahn, & Yasemin Boztuğ (2015): Abstract Goal and External Reference-Point Interaction in Food Decision Making, Advances in Consumer Research, 43, 572-573.

      • 2014
    • Elshiewy, Ossama & Yasemin Boztuğ (2014): Consumers' Individual Response to Nutrition Labeling - A Study With Supermarket Scanner Data, 36th INFORMS Marketing Science Conference, Atlanta, USA.
    • Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ (2014): The Effectiveness of Nutrition Labels in Fighting Health Halos, Proceedings of the AMA 2014 Summer Marketing Educators' Conference, San Francisco, USA.
    • Schuch, Jutta, Steffen Jahn, & Yasemin Boztuğ (2014): The Role of Category Average Reference Points and Health Halos in Purchase Intentions of Healthy and Hedonic Food, Advances in Consumer Research, 42, 670-671.
    • Schuch, Jutta, Steffen Jahn, Till Dannewald, & Yasemin Boztuğ (2014): Understanding Nutrition Information: How Reference Points Affect Healthful Food Choice, Proceedings of the AMA Summer Educators' Conference, San Francisco, USA.

      • 2013
    • Elshiewy, Ossama & Yasemin Boztuğ (2013): The Impact of Nutrition Labeling on the Purchased Amount of Sugar in Sweet Food Products, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
    • Schuch, Jutta & Yasemin Boztuğ (2013): The Impact of Framed Reference Points, Source Credibility and Nutrition Involvement on Attribute Utility and Importance, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
    • Szczepanski, Alexandra & Yasemin Boztuğ (2013): The Role of Price Expectations in the Impact of Price Promotions, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.

      • 2012
    • Boztuğ, Yasemin, Klaus Grunert, & Liisa Lähteenmäki (2012): How do Health Claims Influence Product Choice Behavior? - An Experimental Study, INFORMS Marketing Science Conference, Boston, USA.
    • Boztuğ, Yasemin, Hans J. Juhl, Ossama Elshiewy, & Morten B. Jensen (2012): Are Consumers Influenced in Their Food Choice by Health Labels?, Proceedings of the 41st EMAC Conference, Lisbon, Portugal.

      • 2010
    • Breugelsman, Els, Yasemin Boztuğ, & Thomas Reutterer (2010): A Decision-supported Tool for Recommending Promising Categories for Targeted Promotions, INFORMS Marketing Science Conference, Cologne, Germany.

      • 2009
    • Breugelsman, Els, Yasemin Boztuğ, & Thomas Reutterer (2009): A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions, Proceedings of the 5th Marketing Dynamics Conference, University of Waikato, Waikato Management School, New Zealand.

      • 2008
    • Boztuğ, Yasemin, Lutz Hildebrandt, & Nadja Silberhorn (2008): Investigating Cross-Category Brand Loyalty Behavior in FMCG, Proceedings of the 37th EMAC Conference, Brighton, England.
    • Reutterer, Thomas, Yasemin Boztuğ, & Els Breugelsman (2008): Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?, Proceedings of the 37th EMAC Conference, Brighton, England.

      • 2007
    • Boztuğ, Yasemin & Thomas Reutterer (2007): How to Select a Proper Market Basket Ensemble? A Comparison between Data-Driven and Ad Hoc Results, Proceedings of the 36th EMAC Conference, Reykjavik, Iceland.

      • 2006
    • Boztuğ, Yasemin & Thomas Reutterer (2006): A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases, Proceedings of the 35th EMAC Conference, Athens, Greece.

      • 2005
    • Boztuğ, Yasemin & Lutz Hildebrandt (2005): A Market Basket Analysis Based on the Multivariate MNL Model, Proceedings of the 34th EMAC Conference, Milan, Italy.

      • 2000
    • Abe, Makoto, Yasemin Boztuğ, & Lutz Hildebrandt (2000): Comparison of a Semiparametric Utility Choice Model Estimated by Two Different Algorithms, Proceedings of the 29th EMAC Conference, Rotterdam, Netherlands.

      • 1998
    • Boztuğ, Yasemin & Lutz Hildebrandt (1998): The Application of Nonparametric Methods in Marketing, Proceedings of the 27th EMAC Conference, Stockholm, Sweden.



    Bücher


    • Boztuğ, Yasemin (2002): Die Analyse der Preiswirkung auf die Markenwahl. Wiesbaden, Germany: Deutscher Universitätsverlag.



    Buchbeiträge


    • Boztuğ, Yasemin, Lutz Hildebrandt, & Nadja Silberhorn (2012): Investigating Cross-Category Brand Loyal Purchase Behavior in FMCG. In Adamantios Diamantopoulos, Wolfgang Fritz & Lutz Hildebrandt (Eds.), Quantitative Marketing and Marketing Management. Wiesbaden, Germany: Springer Gabler, 287-302.
    • Hildebrandt, Lutz & Yasemin Boztuğ (2007): Ansätze zur Warenkorbanalyse im Handel. In Markus Schuckel & Waldemar Toporowski (Eds.), Theoretische Fundierung und praktische Relevanz der Handelsforschung. Wiesbaden, Germany: Deutscher Universitäts-Verlag, 217-233.
    • Boztuğ, Yasemin & Lutz Hildebrandt (2006): A Market Basket Analysis Conducted with a Multivariate Logit Model. In Myra Spiliopoulou, Rudolf Kruse, Christian Borgelt, Andreas Nürnberger & Wolfgang Gaul (Eds.), From Data and Information Analysis to Knowledge Engineering. Heidelberg, Germany: Springer, 558-565.
    • Boztuğ, Yasemin & Lutz Hildebrandt (2005): Eine Simulation zum Test psychologischer Theorien der Preisbewertung. In Thorsten Posselt & Christian Schade (Eds.), Quantitative Marketingforschung in Deutschland. Berlin, Germany: Duncker & Humblot, 253-275.
    • Boztuğ, Yasemin & Lutz Hildebrandt (2001): Die Schätzung von Responsefunktionen mit parametrischen und nichtparametrischen Verfahren über Scannerdaten. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 807-819.
    • Boztuğ, Yasemin & Lutz Hildebrandt (2001): Nichtparametrische Methoden zur Schätzung von Responsefunktionen. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 241-254.
    • Boztuğ, Yasemin & Lutz Hildebrandt (2001): Nonparametric Modeling of Buying Behavior in Fast Moving Consumer Goods Markets. In Georgios Papastefanou, Peter Schmidt, Axel Börsch-Supan, Hartmut Lüdtke & Ulrich Oltersdorf (Eds.), Social and Economic Research with Consumer Panel Data. Mannheim, Germany: ZUMA Nachrichten Spezial, 189-205.
    • Boztuğ, Yasemin & Lutz Hildebrandt (2001): Stichworte (Kontingenzanalyse, Logistische Regression, Logit-Modell, Log-lineare Modelle, Probit-Modell) zur Analyse von Wahlmodellen. In Hermann Diller (Ed.), Vahlens Großes Marketinglexikon. Munich, Germany: Beck, Vahlen, 821-822, 926-928, 1386.
    • Boztuğ, Yasemin, Knut Bartels, & Marlene Müller (2000): Testing the Multinomial Logit Model. In Wolfgang Gaul & Reinhold Decker (Eds.), Classification and Information Processing at the Turn of the Millenium. Heidelberg, Germany: Springer, 296-303.
    • Boztuğ, Yasemin & Marlene Müller (2000): Matrix Handling. In Wolfgang Härdle, Sigbert Klinke & Marlene Müller (Eds.), XploRe Learning Guide. Berlin, Germany: Springer, 429-463.



    Arbeitspapiere


    • Breugelmans, Els, Yasemin Boztuğ, & Thomas Reutterer (2010): A Multistep Approach to Derive Targeted Category Promotions, Marketing Science Institute, Working Paper Series, Report No. 10-118.
    • Boztuğ, Yasemin & Thomas Reutterer (2007): A Combined Approach for Segment-Specific Analysis of Market Basket Data, Marketing Science Institute, Working Paper, Report No. 07-105.
    • Boztuğ, Yasemin & Lutz Hildebrandt (2006): An Empirical Test of The Consumer Behavior Theory of Price Valuation Using a Semiparametric Approach, Reference Prices and Accounting for Heterogeneity, Discussion Paper, Report No. 2006-057, SFB 649.
    • Bell, David R. & Yasemin Boztuğ (2004): The Effect of Inventory on Purchase Incidence: Empirical Analysis of Opposing Forces of Storage and Consumption.
    • Boztuğ, Yasemin & Lutz Hildebrandt (1998): Nicht- und semiparametrische Markenwahlmodelle im Marketing.