Professur für Marketing und Handelsmanagement

Publikationsliste


[Monographs]
[Articles in Scientific Journals (Double Blind Review)]
[Articles in Conference Proceedings]
[Articles in Books]
[Other]

Monographs:

  • Müller-Hagedorn, L./Toporowski, W./Zielke, S. (2012). Der Handel (2. vollst. überarb. Aufl.). Stuttgart: Kohlhammer.
  • Toporowski, W. (2002). Die Einschaltung von Intermediären in die Distribution im Lichte ökonomischer Theorien (unveröffentlichte Habilitationsschrift), Köln.
  • Toporowski, W. (1996). Logistik im Handel: Optimale Lagerstruktur und Bestellpolitik einer Filialunternehmung. Heidelberg: Springer.



Articles in Scientific Journals (Double Blind Review):




    Articles in Conference Proceedings:


      • Derenthal, J./Toporowski, W. (2024). Can I Trust This? Credibility Strategies in Product-Related CSR Communication in Social Media. EMAC 2024 Annual Conference. Bucharest, Romania.

        • Pape, D./Toporowski, W. (2023). The impact of in-store augmented reality on patronage intentions and store purchase. In AMA Summer Academic Conference (pp. 957-960). San Francisco, USA.

          • Pape, D./Toporowski, W. (2023). Augment your brand's reality - The impact of branded augmented reality filters on social media on consumer-based brand equity. In AMA Summer Academic Conference (pp. 8-11). San Francisco, USA.

            • Pape, D./Toporowski, W. (2023). Let’s get phygital: The influence of AR-enabled products on consumer-based brand equity and repurchase intention. 2023 Global Marketing Conference. Seoul, Korea.

              • Pape, D./Toporowski, W. (2023). Augment your brand's reality - The impact of branded augmented reality filters on social media on consumer-based brand equity and purchase intention. EMAC 2023 Annual Conference. Odense, Denmark.

                • Pape, D./Toporowski, W. (2023). The Digital Extension of Analog Products through Augmented Reality – The Role of Consumer-brand Engagement and Consumer-based Brand Equity. 48th Academy of Marketing Science Annual Conference. New Orleans, USA.

                  • Pape, D./Toporowski, W. (2023). Subtle yet Loud! The Impact of Branded Augmented Reality Filters on Social Media on Consumer-based Brand Equity and Purchase Intention. 48th Academy of Marketing Science Annual Conference. New Orleans, USA.

                    • Pape, D./Toporowski, W. (2023). Let’s go ‘phygital’ - The impact of in-store augmented reality on patronage intentions and store purchase. EMAC 2023 Annual Conference. Odense, Denmark.

                      • Derenthal, J./Nikerson, R. C./Toporowski, W. (2023). Conveying Sustainability: Product-Related CSR Communication in Social Media. EMAC 2023 Annual Conference. Odense, Denmark.
                      • Pape, D./ Toporowski, W./ Lademann, R. (2022). The liquefaction of online-offline retail borders: How in-store augmented reality can influence customers' patronage intentions. 28th Recent Advances in Retailing and Consumer Science Conference (RARCS). Baveno, Italy.
                      • Pape, D./Toporowski, W. (2022). Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions – An Abstract. 46th Academy of Marketing Science Annual Conference. Monterey, USA.
                      • Pape, D./Toporowski, W. (2022). Reviving the experiential store: The effect of scarcity and perceived novelty in driving word-of-mouth. 7th Colloquium on European Research in Retailing (CERR). Zagreb, Croatia.
                      • Pape, D./Toporowski, W. (2022). The paradox of sharing: Investigating the effect of scarcity in experiential stores on interpersonal and electronic word-of-mouth. 13th EMAC 2022 Regional Conference. Kaunas, Lithuania.
                      • Reinkemeier, F./Gnewuch, U./Toporowski, W. (2022). Can Humanizing Voice Assistants Unleash the Potential of Voice Commerce? Proceedings of the 43rd International Conference on Information Systems (ICIS). Copenhagen, Denmark.
                      • Derenthal, J./ Toporowski, W. (2021). The Impact of Food Retailer’s Online Communication about Sustainable Packaging on eWOM: The Moderating Role of the Social Media Platform. 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.
                      • Pape, D./ Toporowski, W./ Lademann, R. (2021). Breaking the Barriers between Online and Offline Retail: The Effect of Experiential Value through In-store Augmented Reality on Customers’ Patronage Intentions. 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.

                        • Henkel, L./Toporowski, W. (2021). How to effectively drive word of mouth with pop-up stores: The roles of store ephemerality and consumers’ need for uniqueness. In AMA Winter Academic Conference (pp. 649-652). Saint Petersburg, USA.
                        • Reinkemeier, F./Spreer, P./Toporowski, W. (2021). Voice Assistants in Voice Commerce: The Impact of Social Cues on Trust and Satisfaction. In: Ahlemann F./Schütte R./Stieglitz S. (eds). Innovation Through Information Systems. WI 2021. Lecture Notes in Information Systems and Organisation, vol 47. Springer, Cham.
                        • Reinkemeier, F./Toporowski, W./Gutknecht, K. (2021). Voice Apps in Voice Commerce: How Anthropomorphic Design Can Influence Users’ Perceptions and Behavioral Intentions. Proceedings of the 50th EMAC Conference. Madrid, Spain.
                        • Reinkemeier, F./Spreer, P./Toporowski, W. (2021). Conversational Agents im Voice Commerce: Der Einfluss von sozialen Reizen auf Vertrauen und Zufriedenheit. Proceedings of the 16th International Conference on Wirtschaftsinformatik. Duisburg-Essen, Germany.
                        • Reinkemeier, F./Toporowski, W. (2021). Voice Apps in Voice Commerce: the Impact of Humanness on Parasocial Interaction and Relationship Quality. AMA Winter Academic Conference. Virtual.
                        • Henkel, L./Toporowski, W. (2020). Effects of pop-up stores on positive word of mouth: the roles of store ephemerality and consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.
                        • Hasanzade, V./Elshiewy, O./Toporowski, W. (2020). Consumer Preferences And Willingness To Pay For Different Aspects of Local Food Products (By Means of Consumer Ethnocentrism). In Academy of Marketing Science (ed.): Proceedings of the 48th AMS Annual Conference, Miami, USA.
                        • Derenthal, J./Fischer, S. F./Toporowski, W. (2020). Brand buzz, branding strategies, and firm value: An investigation among US restaurants. 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.
                        • Hasanzade, V./Toporowski, W. (2020). Let’s Get Digital – Can Digital Product Information Influence Consumers’ Purchase Intention for Local Products? 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.
                        • Henkel, L./Toporowski, W. (2020): Pop-up Stores: Ephemerality and Its Impact on Consumers’ Intention to Visit. In AMA Winter Marketing Academic Conference Proceedings, San Diego, CA, USA, forthcoming.
                        • Hasanzade, V./Toporowski, W. (2020). “Scan What You Can – The Effectiveness of Digitally Provided Product Information in Driving Consumers’ Retailer Perception and Purchase Intention for Local Products.American Collegiate Retailing Association (ACRA, AMA SIG) 2020 Conference. New Orleans, USA.
                        • Henkel, L./Toporowski, W. (2020). Impact of pop-up stores on positive word of mouth: The roles of store ephemerality and consumers’ need for uniqueness. 11th EMAC 2020 Regional Conference. Zagreb, Croatia.
                        • Hasanzade, V./Toporowski, W. (2020). Consumer Preferences for Corporate Social Responsibility Actions and its Impact on Customer Loyalty – An Empirical Investigation in Food Retailing. 27th Recent Advances in Retailing and Consumer Science Conference (RARCS), Baveno, Italy.
                        • Henkel, L./Toporowski, W. (2020). Pop-up stores: The impact of store ephemerality on consumers’ intention to visit. 27th Recent Advances in Retailing and Consumer Science Conference (RARCS). Baveno, Italy.
                        • Henkel, L./Toporowski, W. (2020). Hurry up! Effect of pop-up stores’ ephemerality on consumers’ intention to visit. In Proceedings of the Colloquium on European Research in Retailing (CERR) (p.110). Valencia, Spain.
                        • Henkel, L./Toporowski, W. (2020). Hurry Up! The Impact of Pop-up Stores’ Ephemerality on Consumers’ Intention to Visit. American Collegiate Retailing Association (ACRA, AMA SIG) 2020 Conference . New Orleans, USA.
                        • Henkel, L./Jahn, S./Toporowski, W. (2019). Here Today, Gone Tomorrow: The Role of Store Ephemerality in Consumer Spending in Experiential Stores. In Proceedings of the 48th EMAC Conference, Hamburg, Germany, p.239.
                        • Henkel, L./Toporowski, W. (2019). Effect of pop-up’s store ephemerality on consumer spending: The role of anticipated regret and need for uniqueness. In Proceedings of the 10th EMAC Regional Conference: Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives. Sankt Petersburg, Russia, p. 48.
                        • Hasanzade, V./Elshiewy, O./Toporowski, W. (2019). Consumer Preferences And Their Willingness to Pay For Local Products. In Proceedings of the 10th EMAC Regional Conference: Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives. Sankt Petersburg, Russia, p. 47.
                        • Henkel, L./Toporowski, W. (2019). Pop-up Stores: Ephemerality and Its Impact on Consumers’ Intention to Visit. In AMA Winter Marketing Academic Conference Proceedings, San Diego, CA, USA, forthcoming.
                        • Henkel, L./Toporowski, W. (2019). Short and Sweet: Effects of Pop-up Stores’ Ephemerality on Store Sales. In Proceedings of the 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Zaragoza, Spain, p. 11.
                        • Hasanzade, V./Beeck, I./Toporowski, W. (2019). “There’s an App for That!” – How Digitally Provided Information About Regional Products Affect Consumers’ Retailer Perception and Purchasing. In Proceedings of the 48th EMAC Conference, Hamburg, Germany, p.544.
                        • Henkel, L./Jahn, S./Toporowski, W. (2019). Here Today, Gone Tomorrow: The Role of Store Ephemerality in Consumer Spending in Experiential Stores. In Proceedings of the 48th EMAC Conference(p. 239). Hamburg, Germany.
                        • Ahrend, N./Weiger, W. H./Hammerschmidt, M./Toporowski, W. (2018). Stand by Me: Escaping the Webrooming Dilemma through Integrating Product Presentation Tools and Product Reviews. In Gal, D./Hewett, K./Jayachandran, S. (ed.): Proceedings of the 29th AMA Summer Academic Conference Big Ideas and New Methods in Marketing, Boston, Massachusetts, USA.
                        • Hasanzade, V./Beeck, I./Osburg, V.S./Toporowski, W. (2018). There’s an App for That! Local Consumerism and the Effectiveness of Product Information Disclosure on Brand Equity Metrics. 13th Global Brand Conference (GBC). Newcastle upon Tyne, England.
                        • Beeck, I./Jahn, S./Toporowski, W. (2018). For Myself or Others? How App Service Design Affects Physical Retail Experience. In Proceedings of the 39th International Conference on Information Systems (ICIS), San Francisco, USA.
                        • Beeck, I./Toporowski, W. (2018). Great Expectations for Shopping Centre App Usage – A Qualitative Approach. In Teller, C./Brusset, X./ Kotzab, H. (eds.): Proceedings of the Colloquium on European Research in Retailing (CERR) 2018, University of Surrey, Guildford, UK. ISBN: 978-1-84469-034-3.
                        • Hackeradt, I./Toporowski, W. (2017). Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract. In Academy of Marketing Science (ed.): Proceedings of the 45th AMS Annual Conference, San Diego, California, USA.
                        • Hasanzade, V./Beeck, I./Toporowski, W. (2017). Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention. In Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, p. 3.
                        • Hasanzade, V./Osburg, V.-S./Toporowski, W. (2017). Determinants of Consumers Ethical Purchasing Behavior – The Challenge of Selecting Decision-Relevant Ethical Product Attributes. In Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 24th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Vancouver, Canada, p. 30.
                        • Nierobisch, T./Toporowski, W./Dannewald, T./Jahn, S. (2016). When Flagship Stores Backfire - A Qualitative Analysis of Customer Feedback Regarding Flagship Store Failure. In: Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 23nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Edinburgh, England, 11.-14.07.2016.
                        • Nierobisch, T./Toporowski, W./Dannewald, T. (2016). Visiting Flagship Stores of Less Exclusive Brands - are Brand Experiences, Brand Perceptions, and Favorable Consumer Behaviour Created? In Knoeferle, K. (ed.): Marketing in the age of data, European Marketing Academy (EMAC) und Norwegian Business School (BI), Oslo, Norwegen, 24.-27.05.2016.
                        • Hackeradt, I./Toporowski, W. (2016). How risky are mobile beacon messages for bricks-and-mortar retailers? In Brusset, X./ Kotzab, H./ Teller, C., Toulouse (eds.): Colloquium on European Retail Research, Book of Abstracts (CERR 2016), Toulouse Business School, ISBN 978-2-9549997-1-5.
                        • Hackeradt, I./Toporowski, W. (2016). Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers. In Academy of Marketing Science (ed.): Proceedings of the 44th AMS Annual Conference, Orlando, Florida.
                        • Hackeradt, I./Toporowski, W. (2015). Gamification in Mobile Retail Applications - Influence of Emotional and Social Values on Loyalty. In Rasouli, S./Timmermans, H. (ed.): Recent Advances in: Retailing and Services Science, Proceedings of the 22nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Montreal, Kanada, p. 32.
                        • Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015). Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership. In Avery, G.C.; Bouchet, M.L. (eds.): Proceedings of the 10th International Symposium on Sustainable Leadership, Pymble: Institute for Sustainable Leadership Ltd. Best Paper Award, pp. 57-68.
                        • Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015). How to best present salient product information to encourage ethical consumption: A conceptual framework. In A. Sinha, J. Cadeaux & T. Bucic (eds.), 2015 ANZMAC Conference. Innovation and Growth Strategies in Marketing. Conference Proceedings, Sydney: ANZMAC, p. 1107.
                        • Ludorf, S./Toporowski, W. (2014). Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster. In Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Academy of Marketing Science (AMS), Lima, Peru.
                        • Ludorf, S./Toporowski, W. (2014). Specific Uncertainties in the Distribution of Products from Renewable Resources: Insights from the German Forestry and Wood Cluster. In Academy of Marketing (ed.): Proceedings of the 47th AM Conference, Academy of Marketing (AM), Bournemouth, UK.
                        • Ludorf, S./Toporowski, W. (2014). An Empirical Investigation of Specific Uncertainties in the Distribution of Products from Renewable Resources. In Academy of Marketing Science (ed.): Proceedings of the AMS 2014 Annual Conference, Academy of Marketing Science (AMS), Indianapolis, IN, USA.
                        • Osburg, V.-S./Strack, M./Toporowski, W. (2014). Choices between wood, plastics, and innovative Wood Plastic Composites: Do consumers accept eco-innovations? In American Marketing Association (ed.): Marketing & Public Policy Conference Proceedings 2014. The past, present, and future of marketing and public policy: Creating a better tomorrow (pp. 83-84). Boston, MA: American Marketing Association.
                        • Osburg, V.-S./Strack, M./Toporowski, W. (2014). Consumers` intention to buy eco-innovative materials in relation to traditional eco-friendly and hazardous materials. In Academy of Marketing (ed.): Marketing Dimensions: People, places and spaces. Proceedings of the 47th AM Conference, Bournemouth, UK.
                        • Osburg, V.-S./Strack, M./Toporowski, W. (2014). Innovative materials facilitating resource efficiency: Do consumers accept eco-friendly materials? In Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Lima, Peru.
                        • Ludorf, S./Toporowski, W. (2013). Uncertainties in the Distribution of Products from Renewable Resources: An Empirical Study in the German Forestry and Wood Cluster. In Geldermann, J./ Schumann, M. (eds.): First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen, Deutschland.
                        • Osburg, V.-S./Strack, M./Toporowski, W. (2013). Products consisting of innovative Wood Polymer Composites: Is there a market for ecologically aware consumers? In Geldermann, J.; Schumann, M. (eds.): First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen: Universitätsverlag Göttingen, pp. 415-426.
                        • Kellner, J./Wagner, G./ Zielke, S./Toporowski, W./Schramm-Klein, H. (2013). Perceived Differentiation in Online Retailing - A Repertory Grid Approach. In Proceedings of the 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), Valencia, Spain.
                        • Kellner, J./Wagner, G./ Zielke, S./Toporowski, W./Schramm-Klein, H. (2013). Differentiation in Online Retailing: Analysing the Consumer's Perspective Using a Repertory Grid Approach. In Lost in translation: Marketing in an interconnected world, Proceedings of the 42st EMAC Conference, European Marketing Academy (EMAC), Istanbul, Turkey.
                        • Wiese, A./Toporowski, W. (2013). Sustainability in cities – a comparison of different approaches and their effects on urban transformation. In Proceedings of European Roundtable on Sustainable Consumption and Production 2013 (ERSCP), Istanbul, Turkey.
                        • Kellner, J./Wiese, A./Toporowski, W./Zielke, S. (2012). Exploring Retail Formats in the Online Arena - A Consumer-Based Approach. In Marketing to Citizens: Going Beyond Consumer and Customers, Proceedings of the 41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal.
                        • Kellner, J./Wiese, A./Toporowski, W./Zielke, S. (2012). Store Formats in Online Retailing: A Consumer-Based Approach. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 19th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Vienna.
                        • Wiese, A./Toporowski, W./Louis, J. (2011). CSR-Failures along Grocery Supply Chains – an Analysis Using Principal-Agent-Theory. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 18th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), San Diego, USA.
                        • Wiese, A./Toporowski, W./Zielke, S. (2011). CO2-Effects of Online and Brick-and-Mortar Shopping – Results of a Sensitivity Analysis. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 18th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), San Diego, USA.
                        • Wiese, A./Toporowski, W./Zielke, S./Friedrich, T. J. (2011). Who Purchases Organic Products at Grocery Discounters? In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 18th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), San Diego, USA.
                        • Wiese, A./Toporowski, W./Zielke, S. (2010). Is Online-Retailing More Environmentally-Friendly Than Brick-and-Mortar Retailing? A Comparison of CO2-Emissions. In Beckmann, S. C.; Ringberg, T.; Ritter, T. (eds.): the six senses - The Essentials of Marketing, Proceedings of the 39th EMAC Conference, European Marketing Academy (EMAC), Copenhagen, Denmark.
                        • Zielke, S./Toporowski, W./Kniza, B. (2010). Customer Acceptance of a New Interactive Information Terminal for Cooking Recipes. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 17th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Istanbul, Turkey.
                        • Wiese, A./Toporowski, W./Zielke, S. (2010). A comparison of CO2-emissions between online and brick-and-mortar formats. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 17th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Istanbul, Turkey.
                        • Lietke, B./Toporowski, W./Zielke, S./Boslau, M. (2009). Antecedents to Successful Cooperation in Efficient Consumer Response. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 16th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Niagara Falls, Canada.
                        • Wiese, A./Lietke, B./Toporowski, W. (2009). The Impact of Efficient Consumer Response on Company Success – a Meta-analysis. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 16th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Niagara Falls, Canada.
                        • Wiese, A./Kellner, J./Lietke, B./Toporowski, W./Zielke, S. (2009). Sustainability – Research Areas, Developments and Resulting Perspectives for Supply Chain and Retail Research. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 16th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Niagara Falls, Canada.
                        • Zielke, S./Toporowski, W. (2008). The Impact of Store Architecture on Retail Price Images. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 15th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Zagreb, Croatia 2008.
                        • Boslau, M./Zielke, S./Toporowski, W./Lietke, B. (2008). The Impact of Consumer Transaction Dimensions on Satisfaction with Self-Service Check-Outs. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 15th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Zagreb, Croatia.
                        • Lietke, B./Toporowski, W. (2008). Analyzing Efficient Consumer Response (ECR) through the Lens of Agency Theory – Improving the Problem of Dominance in ECR Partnerships. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 15th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Zagreb, Croatia.
                        • Boslau, M./Zielke, S./Toporowski, W./Lietke, B. (2008). Using Transaction Cost Economics to Explain Customer Satisfaction with Self-Scanning. In Perks, K. J./Shukla, P. (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC), Brighton, UK.
                        • Lietke, B./Toporowski, W./Zielke, S./Boslau, M. (2008): Analysing Conflicts in Efficient Consumer Response. In Perks, K. J./Shukla, P. (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC), Brighton, UK.
                        • Zielke, S./Lietke, B./Toporowski, W./Boslau, M. (2007). Self-Scanning and Traditional Check-Outs - An Analysis of Customer Perceptions and their Impact on Check-Out Satisfaction. In Zentes, J./Morschett, D./Schramm-Klein, H. (Hrsg.): Proceedings of the 14th International Conference on Research in the Distributive Trades, European Association of Education and Research in Commercial Distribution (EAERCD), Saarbrücken, pp. 1946-1973.
                        • Toporowski, W./Zielke, S. (2007). The Impact of Category and Store Brand Characteristics on a Retailer's Decision for Different Store Brand Channel Structures. In Engilbertsson, H. O. (ed.): Flexible Marketing in an Unpredictable World, Proceedings of the 36th EMAC Conference, European Marketing Academy (EMAC), Reykjavik, Iceland.
                        • Toporowski, W./Zielke, S. (2006). Channel Structures for Retail Store Brand Procurement. In Evans, J. R. (ed.): Retailing 2006: Strategic Challenges in the New Millennium, Proceedings of the 8th Triennal National Retailing Conference, Academy of Marketing Science (AMS) and The American Collegiate Retailing Association (ACRA), Orlando, FL, USA, pp. 257-263.
                        • Toporowski, W./Zielke, S. (2006). Procurement and Distribution of Store Brands. In Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 13th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Budapest, Hungary.



                        Other:

                        • Hasanzade, V., Elshiewy, O., Toporowski, W. (2022). Consumer Preferences and Their Willingness to Pay for Local Products (by Means of Consumer Ethnocentrism): An Abstract. In: Pantoja, F., Wu, S. (eds) From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. AMSAC 2020. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
                        • Müller-Hagedorn, L./Toporowski, W. (2007): Handelsbetriebe, in: Handwörterbuch der Betriebswirtschaft (HWB), 6., vollständig neu gestaltete Auflage, S. 654-663.
                        • Müller-Hagedorn, L./Toporowski, W. (2002): Unternehmensrechnung im Handel, in: Küpper, H.-U./ Wagenhofer, A. (Hrsg.): Handwörterbuch Unternehmensrechnung und Controlling, 4. Auflage, Stuttgart, S. 657-667
                        • Toporowski, W. (2001): Stichworte "Handelsmarken" und "Herstellermarken", in: Bühner, R. (Hrsg.): Management-Lexikon, München, S. 346, 349-350.
                        • Kotzab, H. (1997): Neue Konzepte der Distributionslogistik von Handelsunternehmen, Wiesbaden, in: ZfbF, 51. Jg. (1999), Heft 11, S. 1091-1093.
                        • Herwig, K.D. (1997): Logistik-Informationssysteme für mittelständische produzierende Unternehmen in der Bundesrepublik Deutschland. Stand der Entwicklung, Konzeption und Umsetzung in der Praxis, Frankfurt am Main u. a. 1995, in: ZfbF, 49. Jg., Heft 10, S. 913-915.
                        • Toporowski, W. (1997): Zukunftsweisende Systeme zur Erschließung hoher Rationalisierungspotentiale, in: Essmann´s Esspertise, Heft 1/97.



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