Professur für Marketing und Handelsmanagement

Publikationsliste


[Dissertation]
[Beiträge in referierten Zeitschriften]
[Vorträge]
[Beiträge in Tagungsbänden]
[Sonstige Publikationen]




Dissertation:




Beiträge in referierten Zeitschriften:

  • Appelhanz, S./Osburg, V.-S./Toporowski, W./Schumann, M. (2016). Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility. Journal of Cleaner Production, 110, 132-148. doi:10.1016/j.jclepro.2015.02.034

  • Geldermann, J./Kolbe, L.M./Krause, A./Mai, C./Militz, H./Osburg, V.-S./Schöbel, A./Schumann, M./Toporowski, W./Westphal, S. (2016). Improved resource efficiency and cascading utilisation of renewable materials. Journal of Cleaner Production, 110, 1-8. doi: 10.1016/j.jclepro.2015.09.092

  • Osburg, V.-S./Appelhanz, S./Toporowski, W./Schumann, M. (2016). An empirical investigation of wood product information valued by young consumers. Journal of Cleaner Production, 110, 170-179. doi:10.1016/j.jclepro.2015.01.068

  • Osburg, V.-S./Strack, M./Toporowski, W. (2016). Consumer acceptance of Wood-Polymer Composites: A conjoint analytical approach with a focus on innovative and environmentally concerned consumers. Journal of Cleaner Production, 110, 180-190. doi:10.1016/j.jclepro.2015.04.086

  • Teuber, L./Osburg, V.-S./Toporowski, W./Militz, H./Krause, A. (2016). Wood Polymer Composites and their contribution to cascading utilisation. Journal of Cleaner Production, 110, 9-15. doi:10.1016/j.jclepro.2015.04.009

  • Osburg, V.-S. (2015). An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials. International Journal of Innovation and Sustainable Development.in press




Vorträge:

  • "How to best present salient product information to encourage ethical consumption: A conceptual framework", 2015 ANZMAC Conference, Sydney, Australien, 30.11.2015.

  • "Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership", 10th International Symposium on Sustainable Leadership, Dubrovnik, Kroatien, 03.06.2015. Best Paper Award

  • "Innovative materials facilitating resource efficiency: Do consumers accept eco-friendly materials?", 17th Academy of Marketing Science (AMS) World Marketing Congress, Lima, Peru, 07.08.2014.

  • "Consumers´ acceptance of innovative, eco-friendly materials: A conjoint analytical approach", 28th International Congress of Applied Psychology (ICAP), Paris, Frankreich, 13.07.2014.

  • "Consumers´ intention to buy eco-innovative materials in relation to traditional eco-friendly and hazardous materials", 47th Academy of Marketing Conference (AM) 2014, Bournemouth, UK, 10.07.2014.

  • "Choices between wood, plastics, and innovative Wood Plastic Composites: Do consumers accept eco-innovations?", AMA 2014 Marketing & Public Policy Conference, Boston, MA, USA, 07.06.2014.

  • "Products consisting of innovative Wood Polymer Composites: Is there a market for ecologically aware consumers?", First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen, Deutschland, 14.11.2013.

  • "Products from renewable resources: An application and expansion of the Theory of Planned Behaviour to analyse the determinants of consumers' acceptance", 20th AM Doctoral Colloquium, Academy of Marketing (AM), Cardiff, UK, 08.07.2013.




Beiträge in Tagungsbänden:

  • Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015): Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership, in: Avery, G.C.; Bouchet, M.L. (eds.): Proceedings of the 10th International Symposium on Sustainable Leadership (pp. 57-68). Pymble: Institute for Sustainable Leadership Ltd. Best Paper Award

  • Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015). How to best present salient product information to encourage ethical consumption: A conceptual framework. In A. Sinha, J. Cadeaux & T. Bucic (Eds.), 2015 ANZMAC Conference. Innovation and Growth Strategies in Marketing. Conference Proceedings (p. 1107). Sydney: ANZMAC.

  • Osburg, V.-S./Strack, M./Toporowski, W. (2014): Choices between wood, plastics, and innovative Wood Plastic Composites: Do consumers accept eco-innovations?, in: American Marketing Association (ed.): Marketing & Public Policy Conference Proceedings 2014. The past, present, and future of marketing and public policy: Creating a better tomorrow (pp. 83-84). Boston, MA: American Marketing Association.

  • Osburg, V.-S./Strack, M./Toporowski, W. (2014): Consumers` intention to buy eco-innovative materials in relation to traditional eco-friendly and hazardous materials, in: Academy of Marketing (ed.): Marketing Dimensions: People, places and spaces. Proceedings of the 47th AM Conference, Bournemouth, UK.

  • Osburg, V.-S./Strack, M./Toporowski, W. (2014): Innovative materials facilitating resource efficiency: Do consumers accept eco-friendly materials?, in: Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Lima, Peru.

  • Osburg, V.-S./Strack, M./Toporowski, W. (2013): Products consisting of innovative Wood Polymer Composites: Is there a market for ecologically aware consumers?, in: Geldermann, J.; Schumann, M. (eds.): First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013) (pp. 415-426). Göttingen: Universitätsverlag Göttingen

  • Osburg, V.-S. (2013): Products from renewable resources: An application and expansion of the Theory of Planned Behaviour to analyse the determinants of consumers' acceptance, in: Doherty, A.M. (ed.): Marketing Relevance, Proceedings of the 46th AM Conference, Academy of Marketing (AM), Cardiff, UK.




Sonstige Publikationen:

  • Osburg, V.-S./Ludorf, S. (2016): Sustainability Marketing - a Global Perspective: a book review. Journal of Cleaner Production, 110, 209-210. doi:10.1016/j.jclepro.2015.04.043





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