Seminar: Aktuelle Forschungsansätze im Marketing

Course Information:

Lecturer:
Prof. Dr. Yasemin Boztuğ
Ahmet Samet Ergün, M.A.

Deliverables:

Research Paper (15 Pages, written in English or German)
Group presentation of research paper (10-15 minutes per person, slides and presentation in English)
Total of 6 credits (will not be graded on language skills, only on content)

Learning Objectives:

In this seminar, students will conduct an independent, systematic, and structured analysis of a current pricing strategy topic
Understand research development by reviewing relevant articles from highly ranked journals
Critical discussion of the contents
This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics

Introductory Session and Topic Presentation:
Wednesday, 24.01.2024, 12:15 - 13:45, room: VG 4.102
You will find the presentation slides here.

Application Deadlines:
Wednesday, 07.02.2024, via Seminar Registration (link will be unlocked on Wednesday, 24.01.2024)
Friday, 08.03.2024, via FlexNow

Paper due by:
Wednesday, 08.05.2024, via mail

Final presentations:
Thursday, 23.05.2024, 09:00 - 18:00, room: Oec 0.167 and
Friday, 24.05.2024, 09:00 - 18:00, room: Oec 0.169