Dr. Helena Schirmacher*
*is currently on maternity leave
Academic Career
Since 2023
Georg-August-Universität Göttingen, Doctoral Studies
2018
University of Kassel, M.Sc. in Economic Behaviour and Governance
2015
University of Hamburg, B.Sc. in Economics
PRACTICAL EXPERIENCE
2018
Schülerhilfe GmbH & Co. KG, Manager
2015
University of Hamburg WiSo Research Lab, Trainee
FIELD OF RESEARCH
- Consumer Behaviour
- Food Marketing
- Consumer Deception
- "All-natural" claims
- Consumer Expectations
Contact
Dr. Helena Schirmacher
Chair of Marketing and Consumer Behavior
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum) Room 1.235
37073 Göttingen
Phone: +49 (0)551 / 39-29048
Email: helena.schirmacher@uni-goettingen.de
Consultation Hour: By appointment
