Chair of Marketing and Consumer Behavior

Publications Stephen Youngjun Park, Ph.D.

Journals


    2022
  • Choi, Hyunhong, Stephen Youngjun Park, & HyungBin Moon (2022): The shared mobility services ban in South Korea: Consumer preferences and social opportunity cost. Travel behaviour and society, 28, 214-226.

    • 2021
  • Moon, HyungBin, Stephen Youngjun Park, & JongRoul Woo (2021). Staying on convention or leapfrogging to eco-innovation?: Identifying early adopters of hydrogen-powered vehicles. Technological Forecasting and Social Change, 171, 120995.

    • 2018
  • Kim, Junghun, Stephen Youngjun Park, & Jongsu Lee (2018). Do people really want renewable energy? Who wants renewable energy?: Discrete choice model of reference-dependent preference in South Korea. Energy Policy, 120, 761-770.

  • Moon, HyungBin, Stephen Youngjun Park, Changhyun Jeong & Jongsu Lee (2018). Forecasting electricity demand of electric vehicles by analyzing consumers’ charging patterns. Transportation Research Part D: Transport and Environment, 62, 64-79.