RESEARCH INTERESTS
- Consumer Behavior
- Sustainable Consumption
- E-Commerce
ACADEMIC CAREER
since April 2024
Georg-August-Universität Göttingen, Germany
Doctoral Studies
October 2021 - September 2023
Otto-von-Guericke University Magdeburg, Germany
International Management, Marketing and Entrepreneurship, Master of Science (M.Sc.)
Master Thesis:
Sparkling Sustainability? An Empirical Study in the Jewelry Industry on the Effect on Sustainable Corporate Measures on Consumer Behavior and Perception
September 2018 - July 2021
University of Applied Sciences Emden/Leer, Germany
International Business Administration, Bachelor of Arts (B.A.)
Bachelor Thesis:
Target Group Analysis of livin24.de
August 2016 - July 2018
Euro Academy Oldenburg, Germany
Commercial Assistant for Foreign Languages and Correspondence, School-based Apprenticeship
PROFESSIONAL CAREER
since April 2024
Georg-August-Universität Göttingen, Germany
Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
Research Assistant
February 2021 – July 2021
Labelwise B. V., Emmen, Netherlands
Online Marketing Internship
April 2019 - August 2020
University of Applied Sciences Emden/Leer, Germany
Student Assistant
June 2017 – August 2017
Rixos Bab Al Bahr, Ras Al Khaimah, United Arabic States
Guest Relations Internship