RESEARCH INTERESTS
- Consumer Behavior
- Influence of Personality Traits on Purchasing and Consumer Decisions
- Decision and Judgement Heuristics
ACADEMIC CAREER
since October 2023
Georg-August-Universität Göttingen, Germany
Doctoral Studies
October 2021 - September 2023
Chemnitz University of Technology, Germany
Customer Relationship Management, Master of Science (M.Sc.)
Master Thesis:
Are Customers Willing to Pay More Depending on How You Ask Them?
October 2018 - September 2021
University of Cooperative Education Breitenbrunn, Germany
Tourism Industry, Bachelor of Arts (B.A.)
Bachelor Thesis:
Analysis and Development of a corporate Brand in the Tourism Market - Presentation of selected Aspects using the Case Study of the Tour Operator Ullmann Reisen
PROFESSIONAL CAREER
since October 2023
Georg-August-Universität Göttingen, Germany
Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
Research Assistant
April 2023 - September 2023
Chemnitz University of Technology, Germany
Chair of Information Systems - Business Process and Information Management & Project DIONA
Student Assistant
October 2018 - September 2021
Ullman Reisen GmbH
Dual Study Program in the Field of Tourism Management