Chair of Marketing and Consumer Behavior

RESEARCH INTERESTS

  • Discrete Choice Modeling
  • Consumer Behavior
  • Quantitative Marketing
  • Diffusion of Sustainable Energy and Transportation

    • ACADEMIC CAREER

    since April 2023
    Georg-August-Universität Göttingen
    Postdoctoral Research

    June 2015 - August 2020
    Seoul National University, South Korea
    Technology Management Economics and Policy, (Ph. D)

    Dissertation:
    Using Artificial Neural Network for Consumer Choice Analysis: Case of next-generation transportation market

    March 2013 - February 2015
    Seoul National University, South Korea
    Technology Management Economics and Policy, (M.SC.)

    Master Thesis:
    Study on the effect of the alternative fuel vehicle on the market using the joint mixed logit model

    September 2008 - August 2012
    University of Washington, USA
    Economics, (B.Sc.)

    PROFESSIONAL CAREER

    since April 2023
    Georg-August-University of Göttingen, Germany
    Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
    Postdoctoral Researcher

    July 2021 - September 2022
    Hyundai Research Institute, South Korea
    Energy Economics department
    Research Associate

    October 2020 - June 2021
    Seoul National University, South Korea
    Engineering Research Institute
    Postdoctoral Fellow