Techniques of Academic Writing in Business Administration Studies



Academic writing is an essential part of research-oriented studies and a fundamental aspect of the Teaching and Learning Guidelines of the Faculty of Economics and Business Administration. It plays a crucial role in bachelor's and master's studies as well as in PhD research. Therefore, all students are introduced to the techniques of academic writing early on, in a structured and sustainable manner. In the bachelor's program, this happens in two steps: an introduction takes place in the first semester as part of the course "Enterprises and Markets," where students must write their first academic paper in the form of a final report. U+M: Guidelines for Academic Writing


The second step includes specialized courses on “Techniques of Academic Writing” offered by various professorships. These are either integrated into the bachelor seminar or conducted as standalone workshops or exercises in both bachelor's and master's programs. The following sections provide detailed information about these courses (content, schedule, target audience, registration procedures, etc.).


These courses reflect the diversity of the business administration discipline. Each subject has its specific methods, theories, structure of research papers, and citation styles. Therefore, each professorship provides its own academic writing guide on its homepage to account for this diversity.


Data in the dropdown menus below are valid as of: 10.06.2024





  • Chair of Application Systems and E-Business




    • "Introduction to Academic Writing" (Module Description)

    • For bachelor's and master's students of economics and business administration

    • Seminar participants are automatically registered.

    • All other students must register via email. The capacity is limited to 25 participants.






  • Chair of Business Taxation




    • "Introduction to Academic Writing" (Module Description)

    • For participants of the chair's bachelor seminars

    • The course is integrated into the bachelor seminars.






  • Chair of Electronic Finance and Digital Markets




    • "Academic Writing and Presenting in Business Administration and Information Systems" (Module Description)

    • For bachelor's and master's students writing a seminar or thesis at the chair, or those interested in doing so

    • The course takes place before the seminars.






  • EY-Endowed Chair of Financial Governance




    • For bachelor’s and master’s seminar participants, there is an introduction to academic writing as part of the kick-off seminar.






  • Chair of Finance and Controlling




    • "Introduction to Academic Writing" (Module Description)

    • For bachelor's and master's students writing a seminar or thesis at the chair

    • At the start of each seminar or semester






  • Chair of Finance




    • "Introduction to Academic Writing" (Module Description)

    • For participants of the chair’s bachelor seminars

    • The course is integrated into the bachelor seminars.






  • Chair of Information Management




    • "Introduction to Academic Writing" (Module Description)

    • For bachelor's and master's students writing a seminar or thesis at the chair

    • The course is integrated into the bachelor seminars.

    • For thesis candidates, there is an additional monthly workshop called "Lunch meets Thesis" on the last Tuesday of each month.






  • Chair of Interorganizational Information Systems




    • "Introduction to Academic Writing" (Module Description)

    • For bachelor's and master's students writing a seminar or thesis at the chair

    • Bachelor seminars are offered in the winter semester, master seminars in the summer semester

    • The course is integrated into the seminars.






  • Chair of Management and Controlling




    • "Introduction to Academic Writing" (Module Description)

    • For participants of the chair’s bachelor seminars

    • The course is integrated into the seminars.






  • Chair of Marketing and Retail Management




    • "Introduction to Academic Writing" (Module Description)

    • For participants of the chair’s bachelor seminars

    • The course is integrated into the seminars.






  • Chair of Marketing and Innovation Management




    • "Analytical and Conceptual Work in Marketing" (Module Description)

    • For bachelor's and master's students of business administration

    • 50 spots per semester

    • Students from the MEB focus area are given preference.






  • Chair of Marketing and Consumer Behavior




    • "Academic Writing" (Module Description)

    • For bachelor's students of business administration

    • 25 spots every winter semester

    • Participants of the seminar "Selected Topics in Consumer Research" are given preference, followed by thesis candidates.






  • Chair of Organization and Corporate Development




    • "Introduction to Academic Writing" (Module Description)

    • For participants of the chair's bachelor seminars

    • The course is integrated into the seminars.






  • Chair of Human Resource Management with a Focus on China/Asia




    • "Introduction to Academic Writing" (Module Description)

    • For participants of the chair's seminars

    • The course is integrated into the seminars.

    • For students wishing to write a thesis at the chair, there is an alternative online introduction to academic writing.






  • Chair of Accounting and Auditing




    • "Introduction to Academic Writing" (Module Description)

    • For participants of the chair's bachelor seminars

    • The course is integrated into the seminars.






  • Chair of Smart Services




    • Bachelor's and master's seminars; the course is integrated into the seminars

    • Bachelor's and master's theses






  • Chair of Business Education and Human Resource Development




    • "Introduction to Academic Writing" (Module Description)

    • For students intending to write a seminar or thesis in business education.