Dr. Kristin Masuch



Research Fields and Interests



  • Information Security Behavior
  • Security Crisis Response Management




Curriculum Vitae



Academic Experience


  • Since 04/2019 Ph.D. Candidate at Chair of Information Security and Compliance, University of Göttingen
  • 04/2016 - 04/2019 Master Studies in Business Information Systems, University of Göttingen
  • 10/2012 - 12/2015 Bachelor Studies in Business Information Systems, University of Göttingen




Work Experience


  • Since 04/2019 Research Associate, Chair of Information Security and Compliance, University of Göttingen
  • 06/2018 - 10/2018 Graduate Assistant, Chair of Information Security and Compliance, University of Göttingen
  • 10/2017 - 02/2018 Internship, Risk Assurance Solutions (RAS), PricewaterhouseCoopers (PwC), Hannover
  • 04/2016 - 10/2018 Graduate Assistant, Chair of Application Systems and E-Business, University of Göttingen
  • 11/2015 - 04/2016 Internship, IT Application Development - Innovation Lab, Volkswagen AG, Wolfsburg
  • 11/2014 - 11/2015 Graduate Assistant, Chair of Information Management, University of Göttingen



Publications




    2021
  • Masuch, K.; Greve, M.; Trang, S. (2021): What to do after a data breach? Examining apology and compensation as response strategies for health service providers, Electronic Markets (accepted for publication) [VHB 3: B]
  • Masuch, K., Diesterhöft, T. O., Greve, M., Massaneck, S., Nguyen, D. K., Trang, S., Kolbe, L. M. (2021): OPENNESS ALWAYS PAYS OFF – INVESTIGATION OF DIVERSE ACTIONS IN RESPONSE STRATEGIES TO DATA BREACHES. European Conference on Information Systems (ECIS) 2021 [VHB 3: B], A Virtual AIS Conference (forthcoming)
  • Masuch, K.; Greve, M.; Trang, S. (2021): Fitness First or Safety First? Examining Adverse Consequences of Privacy Seals in the Event of a Data Breach, Proceedings of Hawaii International Conference on System Sciences 2021 , pp. 1-10. (forthcoming) [VHB: C]
  • Masuch, K.; Hengstler, S.; Schulze, L.; Trang, S (2021). The Impact of Threat and Efficacy on Information Security Behavior: Applying an Extended Parallel Process Model to the Fear of Ransomware. 54th Hawaii International Conference on System Sciences (HICSS 2021) (forthcoming) [VHB 3: C]

  • 2020
  • Diesterhöft, T.; Masuch, K.; Greve, M.; Trang, S. (2020): Really, What Are They Offering? A Taxonomy of Companies’ Actual Response Strategies after a Data Breach, Proceedings of the Pre-ICIS Workshop on Information Security And Privacy (WISP), Hyderabad, India, pp. 1-17. [VHB 3: n.a.]
  • Masuch, K.; Greve, M.; Cyrenius, J.; Wimmel, B.; Trang, S. (2020): Do I get what I expect? An experimental Investigation of different Data Breach Recovery Actions, Proceedings of European Conference on Information Systems (ECIS), Marrakech, Morocco. [VHB 3: B]
  • Masuch, K.; Harnischmacher, C.; Greve, M.; Trang, S. (2020): Why Electrify? – A Qualitative-Empirical Study on Electrification of Fleet Transportation Systems, Research in Progress, Proceedings of European Conference on Information Systems (ECIS), Marrakech, Morocco. [VHB 3: B]
  • Greve, M.; Masuch, K.; Trang, S. (2020): The More, the Better? Compensation and Remorse as Data Breach Recovery Actions – An Experimental Scenario-based Investigation, Proceedings of Internationale Tagung Wirtschaftsinformatik. [VHB 3: C]
  • Masuch, K.; Greve, M; Trang, S. (2020): Please be Silent? Examining the Impact of Data Breach Response Strategies on the Stock Value, Proceedings of the International Conference on Information Systems (ICIS), Hyderabad, India, pp. 1-16. [VHB 3: A]
  • Greve, M; Masuch, K., Hengstler, S., Trang, S. (2020): Overcoming the Divide of Digital Challenges: A Cross-Cultural Experimental Investigation of Recovering from Data Breaches, Proceedings of the International Conference on Information Systems (ICIS), Hyderabad, India, pp. 1-17. [VHB 3: A]
  • Masuch, K.; Hengstler, S.; Trang, S.; Brendel, A.B. (2020): Replication Research of Moody, Siponen, and Pahnila’s Unified Model of Information Security Policy Compliance. AIS Transactions on Replication Research, 6(1), pp. 1-16. [VHB 3: n.a.]
  • Meyer von Wolff, R., Hobert, S., Masuch, K., Schumann, M.: Chatbots at Digital Workplaces - A Grounded-Theory Approach for Surveying Application Areas and Objectives, in: Pacific Asia Journal of the Association for Information Systems 12 (2020) 2, S. 64-102. [VHB 3: n.a.]

  • 2019
  • Masuch, K.; Greve, M.; Trang, S. (2019): Does it Meet my Expectations? Compensation and Remorse as Data Breach Recovery Actions – An Experimental Scenario-based Investigation, Proceedings of the Pre-ICIS Workshop on Information Security And Privacy (WISP), Munich, Germany. [VHB 3: n.a.]
  • Niechoy, A.; Masuch, K.; Trang, S.: How do employees learn security behavior? An integrated perspective on social learning and rational decision making, Proceedings of the XVI Conference of the Italian Chapter of AIS (2019). Naples 2019. [VHB 3: n.a.]
  • Lembcke, T.B.; Masuch, K.; Trang, S.; Hengstler, S.; Plics, P.; Pamuk, M. (2019): Fostering Information Security Compliance: Comparing the Predictive Power of Social Learning Theory and Deterrence Theory, Proceedings of Americas Conference on Information Systems (AMCIS), Mexico. [VHB 3: D]
  • Meyer von Wolff, R.; Masuch, K.; Schumann, M. (2019): What Do You Need Today? - An Empirical Systematization of Application Areas for Chatbots at Digital Workplace, Proceedings of Americas Conference on Information Systems (AMCIS), Mexico. [VHB 3: D]



Researchgate



Topics for Bachelor and Master thesis



An overview of current topics can be found here.

Application: If you are interested in writing your thesis about any topic relating to my research, please contact me via e-mail. Please also send me your CV and grade sheet from Flex-Now (simple print out) in order to better match the precise topic to your area of interests.


Teaching




Projects