Here you can find an overview of the courses offered by the Chair of Marketing and Innovation Management, as well as information on topics and the allocation procedures for theses. Are you unsure whether a course is the right choice for your goals? Please do not hesitate to contact us. Chair of Marketing and Consumer Behavior
TEACHING
BACHELOR MODULES
Type
LLecture
EXExercise
SEMSeminar
PSProject Seminar
CSCase Study
Semester
Takes place
In-person lecture
Synchronous (live-streamed lecture)
A recording will be provided on StudIP
Bachelor Modules
Type
Semester
Language
SS'25
WS'25/26
SS'26
WS'26/27
SS'27
WS'27/28
International Marketing
L
EX
EN
Consumer Behavior
L
GER
Seminar on Consumer Research
SEM
GER
Scientific Writing
EX
GER
MASTER MODULES
Type
LLecture
EXExercise
SEMSeminar
PSProject Seminar
CSCase Study
Semester
Takes place
In-person lecture
Synchronous (live-streamed lecture)
A recording will be provided on StudIP
Master Module
Type
Semester
Language
SS'25
WS'25/26
SS'26
WS'26/27
SS'27
WS'27/28
Pricing Strategy
L
EX
EN
Discrete Choice Modeling
L
EN
Marketing Research
L
EX
GER
Advanced Research Methods
L
EX
GER
High-Tech Marketing (NEW)
L
EN
Research Project
CS
GER
Current research approaches in marketing
SEM
GER
EN
Practice Project
CS
GER
Research Colloquium
SEM
GER
FINAL THESES
Theses at the Chair of Marketing and Consumer Behavior
Application Procedure for Bachelor's Theses
Application Procedure for Master's Theses
GUIDELINES AND TIPS FOR ACADEMIC WORK
Guidelines for Scientific Writing at the Chair of Marketing and Consumer Behavior
12 Basic Rules for Writing Academic Texts (Source: Prof. Bizer)
7 Rules for a Good Presentation (Source: Prof. Bizer)
Do you have any questions?
Platz der Göttinger Sieben 3
(Oeconomicum)
Secretary's Office in Room 1.220
37073 Göttingen
Tel.: 49 (0)551 / 39-27328
Fax: +49 (0)551 / 39-25849
Mail: marketing@wiwi.uni-goettingen.de
Office hours: By appointment
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