Chair of Marketing and Consumer Behavior

Publications Prof. Dr. Yasemin Boztuğ

RESEARCH INTERESTS

  • Discrete Choice Modeling
  • Consumer Behavior
  • Application of nonparametric and semi-parametric models in marketing
  • Pricing Strategy
  • Brand Choice Models
  • Market Basket Analysis
  • Food Marketing


ACADEMIC CAREER

2008
Habilitation entitled "Contributions to quantitative marketing research analyzing purchasing patterns of FMCG" at Humboldt University of Berlin

2002 to 2007
Habilitandin at the Institute of Marketing at Humboldt University of Berlin

2002
Ph.D. with a thesis on "The analysis of price effects on brand choice - a non-parametric approach" at Humboldt University of Berlin

1997
Thesis entitled "Multivariate regression for the calibration of spatial data" written in research project "Quantitative methods of evaluation of geophysical investigations to clarify the pollutant distribution and dynamics of the Berlin Riesefelder" promoted by the German Federal Environmental Foundation (Deutsche Bundesstiftung Umwelt)

1991 to 1997
Study of Business Mathematics (Dipl. Math oec.) at the Technical University Berlin


PROFESSIONAL CAREER

Since 2023
Member of the Central Senate Commission for Teaching and Studies (zKLS) and the Study Quality Commission (SQK), Georg-August-University Göttingen, Germany

2021-2023
Member of the Senate Commission for Gender Equality and Diversity (KfGD), Georg-August-University Göttingen, Germany

2019-2021
Senator and Vice Senate Spokeswoman for Gender Equality and Diversity, Georg-August-University Göttingen, Germany

2017-2019
Vice Chairman of the Committee for Gender Equality and Diversity, Georg-August-University Göttingen, Germany

2016 - 2018
Executive Director of Department of Business Administration, Georg-August-University Göttingen, Germany

April 2014 - June 2014
W. James Whyte Visiting Research Fellow at the Business School of the University of Queensland, Brisbane, Australia

Since 2013
Member of the Committee for Gender Equality and Diversity, Georg-August-University Göttingen, Germany

Since 2011
Room Commissioner of the Faculty of Economic Sciences, Georg-August-University Göttingen, Germany

Since August 2009
Chair of Marketing and Consumer Behavior at Georg-August-Universität Göttingen

2008 to 2009
Associate Professor at Aarhus School of Business - Department of Marketing & Statistics, Denmark

2007 to 2008
Visiting Associate Professor at Aarhus School of Business - Department of Marketing & Statistics, Denmark

2004 to 2007
Head of the project "The use of market basket models under consideration of marketing mix effects," funded by the German Research Foundation (DFG), at Humboldt University of Berlin

1997 to 2002
Research Assistant at the Institute for Marketing and Sonderforschungsbereich 373 "Quantification and simulation of economic processes" at Humboldt University of Berlin

TEACHING


REVIEW ACTIVITIES

  • Ad hoc reviewer for

    • Marketing Science
    • European Journal of Operational Research
    • Telecommunications Policy
    • Zeitschrift für betriebswirtschaftliche Forschung (zfbf)
    • Die Betriebswirtschaft