Dr. Tobias Wolf


Curriculum Vitae


Short CV

  • Since 2021: Post-Doc, Chair of Interorganizational Information Systems & Chair of Information Security and Compliance, University of Göttingen
  • 2020-2021: Post-Doc, Chair of Marketing and Innovation Management, University of Göttingen
  • 2016-2020: PhD, Chair of Marketing and Innovation Management, University of Göttingen
  • 2014-2016: Master Studies Marketing and Channel Management, University of Göttingen
  • 2014-2016: Student Assistant, Chair of Marketing and Innovation Management, University of Göttingen
  • 2010-2014: Bachelor Studies Business Psychology, Harz University of Applied Sciences, Wernigerode
  • 2013: Research Intern, Chair of Micro Sociology and Social Psychology, University of Mannheim
  • 2012-2013: Student Assistant and Tutor in the Fields of Methodology and Statistics, Harz University of Applied Sciences, Wernigerode
  • 2012: Study Abroad, Mahidol University International College, Thailand


Review Activities


  • Academy of Marketing Science Annual Conference (AMS)
  • Electronic Commerce Research and Applications
  • European Conference on Information Systems (ECIS)
  • European Journal of Information Systems
  • Hawaii International Conference on System Sciences (HICSS)
  • Information Systems Journal
  • Internet Research


Selected Publications


Wolf, T., Jahn, S., Hammerschmidt, M., and Weiger, W. H. 2020. “Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain,” International Journal of Research in Marketing (37:4).

Wolf, T. 2020. “Green Gamification: How Gamified Information Presentation Affects Pro-Environmental Behavior,” in Proceedings of the 4th International GamiFIN Conference, Levi, Finland (organized online), pp. 82–91.

Wolf, T., Weiger, W. H., and Hammerschmidt, M. 2020. “Experiences That Matter? The Motivational Experiences and Business Outcomes of Gamified Services,” Journal of Business Research (106), pp. 353–364.

Wolf, T. 2019. “Intensifying User Loyalty Through Service Gamification: Motivational Experiences and Their Impact on Hedonic and Utilitarian Value,” in Proceedings of the 40th International Conference on Information Systems (ICIS), pp. 1–17.

Wolf, T., Weiger, Welf H, and Hammerschmidt, M. 2018. “Gamified Services: How Gameful Experiences Drive Customer Commitment,” in Proceedings of the 2nd International GamiFIN Conference, Pori, Finland, pp. 75–82.

Wolf, T., Weiger, Welf H., and Hammerschmidt, M. 2018. “Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage,” in Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS), pp. 1187–1196.