RTG 1666: Transformation of Global Agri-Food Systems


Dr. Birgit Gassler was a GlobalFood member from 2014-2017. The information on this site reflects the status at the point of leaving GlobalFood.


Occupation after leaving GlobalFood

Postdoctoral Researcher at the Institute for Agricultural and Food Market Analysis, Justus-Liebig-University Gießen


Name

Dr. Birgit Gassler


Field of Research

Product differentiation and consumer preferences
[Chair of Marketing for Food and Agricultural Products, Supervisor: Prof. Achim Spiller, GlobalFood Subproject: B1]


Research Interests

Green Markets
Food Labeling
Consumer Behavior
Experimental Methods


Education


  • 2014-2017: Ph.D. in Economics, RTG 1666: GlobalFood, University of Göttingen, Germany.
  • 2013: Master's degree in "Agricultural and Food Economics", University of Natural Resources and Life Sciences (BOKU), Vienna, Austria
    Thesis: How green is your Grüner? Using discrete choice to measure consumer preferences and the potential for eco-labels among young adult wine consumers in Austria.
  • 2010: Bachelor's degree in "Environment and Natural Resources Management"
    University of Natural Resources and Life Sciences (BOKU), Vienna, Austria
  • A-Levels & Skilled-workers certificate "Viticulture and Oenology"



Professional Experience


  • Research Assistant, Microeconomics subject group, University of Osnabrueck, fall 2013/14
  • Instructor for an exercise class on "Behavioral and Experimental Economics", fall 2013/14
  • Marketing and Sales at the family-run winery, Hautzendorf, Austria




Publications

Peer-reviewed publications or book chapters


  • Gassler, B., C. Fronzeck, A. Spiller (2019). Tasting Organic: The influence of taste and quality perceptions on the willingness to pay for organic wine. International Journal of Wine Business Research 31(2), 221-242.DOI: https://doi.org/10.1108/IJWBR-09-2017-0062.
  • Gassler, B., A. Spiller (2018). Is it all in the MIX? Consumer preferences for segregated and mass balance certified sustainable palm oil. Journal of Cleaner Production 195, 21-31. DOI: https://doi.org/10.1016/j.jclepro.2018.05.039
  • Sonntag, W., S. Golze, A. Kutschbach, B. Gassler, A. Spiller (2018). Bürgerreaktionen auf Zielkonflikte in der Hühnchenmast. In: I. Christoph-Schulz, Journal of Consumer Protection and Food Safety. DOI: https://doi.org/10.1007/s00003-017-1144-7.
  • Gassler, B., Q. Xiao, S. Kühl, A. Spiller (2018). Keep on grazing: Factors driving the pasture raised milk market in Germany. British Food Journal 120(2), 452-467. DOI: https://doi.org/10.1108/BFJ-03-2017-0128.
  • Kühl, S., W.I. Sonntag, N. Gauß, B. Gassler, A. Spiller (2018). Bürgerbewertung unterschiedlicher Haltungssysteme von Milchkühen, Mastschweinen und Masthühnchen: Ein systematischer Vergleich. In: I. Christoph-Schulz, Journal of Consumer Protection and Food Safety. DOI: https://doi.org/10.1007/s00003-017-1144-7.
  • Kühl, S., B. Gassler, A. Spiller (2017). Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk. Journal of Dairy Science 100(6), 4197-5118. DOI: https://doi.org/10.3168/jds.2016-11997.
  • Gassler, B., M. von Meyer-Höfer, A. Spiller (2016). Exploring Consumers' Expectations of Sustainability in Mature and Emerging Markets. Journal of Global Marketing 29(2), 71-84. DOI: https://doi.org/10.1080/08911762.2015.1133869.




Languages
German
English
French (basic)
Russian (basic)